Shopper Marketing

WakeWater_cans

WakeWater is getting a design perk up as it comes to Loblaw nationally

Flavour stripes and a larger logo are helping the caffeinated beverage pop at point-of-sale.

LCBO Exterior1

LCBO signs on to Aeroplan

The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.

Arterra

Arterra ramps up its supermarket strategy

From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.

grocery-image

How shopper marketing has been shaped by the pandemic this year

Mosaic’s Jason Dubroy updates us on the importance of packaging, store layouts and even QR codes.

new_highliner_packaging

High Liner is going to market much more aggressively

The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.

kensingtons-ketchup-main

Unilever tries to put a dent in Heinz’s ketchup supremacy

Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.

AriZona Hard Bike Key Visual

Molson Coors puts rubber to the road with Arizona Hard promotion

The brewer is taking some valuable lessons on strategy from the success of a promotional bike sale for its Arizona Hard brand.

Mikes-Lemonade2

Why are there still unexplored possibilities in packaging?

From Shopper Marketing Report: Eco-friendly packaging has a role at point-of-sale, even in omnichannel.

NOTHING BUT_ADVENTURE SUPPLY CO

Nothing But ventures outdoors

Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.

Energy-drinks-main

Nearly one-third of energy drink buyers consume them daily

The latest data from Caddle reveals brand is much more important to men.

UltraPro

SpongeTowels gets a new look with UltraPro launch

Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.

snacking-habits

Why snacks need to manage the taste-nutrition conundrum

Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.

SukuVitamins-18

Suku pairs international expansion with DTC

Pursuing growth, the supplement brand has begun an aggressive digital push while also entering the Chinese market.

Inabuggy-main

Inabuggy brings VR shopping to St. Lawrence Market

The grocery delivery service is building on learnings from a pilot at high-end grocery banners.

BOBC21515_Guru_CommKV_1920x10801024_1 (2)

How Guru is continuing growth in convenience

The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.