Shopper Marketing
WakeWater is getting a design perk up as it comes to Loblaw nationally
Flavour stripes and a larger logo are helping the caffeinated beverage pop at point-of-sale.
LCBO signs on to Aeroplan
The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.
Arterra ramps up its supermarket strategy
From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.
How shopper marketing has been shaped by the pandemic this year
Mosaic’s Jason Dubroy updates us on the importance of packaging, store layouts and even QR codes.
High Liner is going to market much more aggressively
The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.
Unilever tries to put a dent in Heinz’s ketchup supremacy
Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.
Molson Coors puts rubber to the road with Arizona Hard promotion
The brewer is taking some valuable lessons on strategy from the success of a promotional bike sale for its Arizona Hard brand.
Why are there still unexplored possibilities in packaging?
From Shopper Marketing Report: Eco-friendly packaging has a role at point-of-sale, even in omnichannel.
Nothing But ventures outdoors
Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.
Nearly one-third of energy drink buyers consume them daily
The latest data from Caddle reveals brand is much more important to men.
SpongeTowels gets a new look with UltraPro launch
Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.
Why snacks need to manage the taste-nutrition conundrum
Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.
Suku pairs international expansion with DTC
Pursuing growth, the supplement brand has begun an aggressive digital push while also entering the Chinese market.
Inabuggy brings VR shopping to St. Lawrence Market
The grocery delivery service is building on learnings from a pilot at high-end grocery banners.
How Guru is continuing growth in convenience
The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.
