Agency of the Year submissions are now open

For a shot at the shortlist, agencies must submit brief descriptions of their top five campaigns by May 18.

It’s that time of year again. Strategy’s Agency of the Year longlist submissions are officially open.

Strategy’s Agency of the Year model is unique in the Canadian adscape in that it measures a creative and strategic body of work. This distinction has special relevance for strategy‘s marketer readership, making the competition the most prestigious and sought-after recognition in the industry.

Last year, BBDO (pictured) won top honours for the first time. To read about all of last year’s winners, click here.

How to enter:

Submit five (5) campaigns for consideration. Each of the submissions should only include the work from one distinct campaign, and each submission must be for a different brand. (No self-promotional work.)

Your agency must have played the strategic and creative lead in the campaign described.

Campaigns must have run in Canada – if it is a global campaign, it must have also run here. The only exception is a Canadian brand that ran an international campaign (such as a tourism organization).

The work must have appeared for the first time at some point during the 12-month period from May 2011 – May 2012.

Strategy reserves the right to disqualify agencies that do not meet the above criteria.

For each campaign, in 50 words or less, include:
- Only the name of the campaign and client (brand/company, not individual). Please do not include the agency name anywhere in the text.
- A brief description of the creative (as if describing it to someone who is not familiar with it at all. Include a tagline if possible).
- One sentence on result(s) if available (not required but recommended).

A Word document is preferred. Do not include images, links, or other supplementary information.

Submit your entries by email to by May 18, 2012.

Only those agencies who submit five campaigns by the May 18 deadline will be considered for the AOY shortlist.

These Top 5 lists will be put to a survey of about 50 senior Canadian marketers and ad agency executives. Based on their votes, we will determine a shortlist of agencies who will then be invited to submit more substantial campaign summaries for evaluation by a jury. The shortlist will be informed by mid-June, and the winners will be announced at the strategy Agency of the Year gala this fall and be featured in our November issue.

There is no entry fee to participate.

Please also include the contact information of the person who should be notified if and when your agency is voted onto the shortlist.

Please don’t hesitate to contact me at any stage in the process if you have concerns or require clarification about specific aspects of the competition.

Good luck!

Emily Jackson, special reports editor
416-408-2300 ext. 503