MDC Partners launches new health agency

Antidote 360 will include a presence in Toronto.

MDC Partners has formed a new global health and wellness agency called Antidote 360.

The new agency is a partnership that includes experts from different MDC healthcare, marketing and PR specialist firms and has a presence in New York, London, Minneapolis, San Francisco, Shanghai and Toronto.

The current client roster includes HealthSpot, Gabriella’s Kitchen SkinnyPasta (a Canadian brand that launched in the U.S. market in April), a major hospital system and a medical device manufacturer, according to MDC.

The new shop will provide marketing campaign creation, public relations, issue and crisis management, content creation, design, editorial services, digital strategy and execution, event and conference support, global market research, social media campaign generation and analytics, and insights from professionally licensed medical clinicians.

The new entity will be led by Jennifer Deutsch as COO, Kathy McCuskey as chief strategy officer and Aaron Kwittken as CMO. Each of those executives will manage Antidote 360, along with their current agency leadership roles.

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