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2017 Marketing Awards shortlists: Public Service, Radio and Self-Promotion

By Kate Wilkinson
May 3, 2017

Today marks the third and final instalment of the 2017 Marketing Awards shortlist, as we unveil the contenders in Radio, Self-Promotion and Public Service.

Over the past few weeks, we’ve revealed the nominees selected by three separate juries, including the Multicultural Marketing awards, Design awards and main category shortlisted entries – you can find parts one and two of the main category lists in previous strategy posts.

Winners will be announced at the Marketing Awards Gala on June 13, where nominees will have a chance to take home a prized Gold M trophy. We’ll see you next month!

2017 Marketing Awards shortlists (part three)

Radio

Single

  • “Arnold.” Client: Farnham Ale & Lager. Agency: Lg2
  • “Buffet.” Client: Diplomat Exotic Rentals. Agency: Lg2
  • “Evil Queen.” Client: Mars Canada. Agency: BBDO
  • “Holy Cow.” Client: Canadian Tire. Agency: Taxi
  • “The Birds.” Client: Rakuten Kobo Inc. Agency: Cossette

Campaign

  • “Very Bitter.” Client: Farnham Ale & Lager. Agency: Lg2
  • “Titles.”  Client: Rakuten Kobo Inc. Agency: Cossette
  • “Power of Persuasion.” Client: Toronto Speakers Academy. Agency: J. Walter Thompson Canada
  • “Buffet/Conference/Souvenirs.” Client: Diplomat Exotic Rentals. Agency: Lg2
  • “Tales of Hunger.” Client: Mars Canada. Agency: BBDO

Self-Promotion

  • “Trump Against Humanity.” Agency: Sid Lee
  • “Zulu Alpha Kilo Website.” Agency: Zulu Alpha Kilo
  • “#CollabWithAric.” Agency: Havas Canada
  • “Super Ads.” Agency: Cossette

Public Service

Branded Content

  • “Down Syndrome Answers.” Client: Canadian Down Syndrome Society. Agency: FCB Toronto
  • “Ward + Robes.” Client: Starlight Children’s Foundation Canada. Agency: Rethink
  • “Slip Up.” Client: Alzheimer Society of Toronto. Agency: J. Walter Thompson Canada

Experiential/Special Events/Stunts

  • “Text & Drive.” Client: Cieslok Media. Agency: John St.
  • “Open House.” Client: The Salvation Army. Agency: Grey
  • “Blamé.” Client: YWCA Canada. Agency: Juniper Park\TBWA
  • “Ward + Robes.” Client: Starlight Children’s Foundation Canada. Agency: Rethink
  • “Pride Strip: History’s Hottest Clothing Drive.” Client: The 519. Agency: Taxi

Integrated Campaign

  • “SickKids VS.” Client: SickKids Foundation. Agency: Cossette
  • “Give-A-Care.” Client: Rethink Breast Cancer. Agency: Lg2
  • “It Happens Fast.” Client: Ontario Ministry of Transportation. Agency: John St.
  • “#20MinutesofActionforChange.” Client: White Ribbon. Agency: J. Walter Thompson Canada
  • “Where Am I?” Client: OTMPC. Agency: FCB Toronto

Small-Scale Ambient

  • “One less box to move.” Client: La grande guignolée des médias. Agency: Tam-Tam\TBWA
  • “Ward + Robes.” Client: Starlight Children’s Foundation Canada. Agency: Rethink
  • “It Ran.” Client: NABS. Agency: Lg2
  • “Well Water.” Client: World Vision. Agency: KBS Canada

Large-Scale Ambient

  • “SickKids VS.” Client: SickKids Foundation. Agency: Cossette
  • “Open House.” Client: The Salvation Army. Agency: Grey
  • “Ward + Robes.” Client: Starlight Children’s Foundation Canada. Agency: Rethink
  • “Innocence Canada Installation.” Client: Innocence Canada. Agency: KBS Canada

Online

  • “#20MinutesofActionforChange.” Client: White Ribbon. Agency: J. Walter Thompson Canada
  • “Graffiti Alley Instatour.” Client: Heritage Toronto. Agency: Havas Canada
  • “Blamé.” Client: YWCA Canada. Agency: Juniper Park\TBWA

Online Film Single

  • “SickKids VS – Undeniable.” Client: SickKids Foundation. Agency: Cossette
  • “SickiKids VS – Milk & Cookies.” Client: SickKids Foundation. Agency: Cossette
  • “‘Twas the Night Before Christmas.” Client: BC Children’s Hospital Foundation. Agency: Camp Pacific
  • “Scalpel.” Client: Doctors Without Borders. Agency: John St.

Online Film Campaign

  • “Down Syndrome Answers.” Client: Canadian Down Syndrome Society. Agency: FCB Toronto
  • “The One That Got Away.” Client: Interval House. Agency: Union
  • “The ParaTough Training Series.” Client: Canadian Paralympic Committee. Agency: BBDO

Out-of-Home Single

  • “Text & Drive.” Client: Cieslok Media. Agency: John St.
  • “Any Way You Look At It: Meals to Moguls.” Client: Ronald McDonald House. Agency: Cossette
  • “Spy Cutouts.” Client: Science World. Agency: Leap Advertising

Out-of-Home Campaign

  • “SickKids VS.” Client: SickKids Foundation. Agency: Cossette
  • “Any Way You Look At It.” Client: Ronald McDonald House. Agency: Cossette
  • “Annual Donation Drive.” Client: Catholic Church of Montreal. Agency: DentsuBos
  • “The Get Help/Give Help Posters.” Client: Covenant House Toronto. Agency: Taxi

Press Single

  • “Clothes.” Client: MSSS. Agency: Lg2
  • “Tea.” Client: Rethink Breast Cancer. Agency: Lg2
  • “Hand Sanitizer.” Client: Rethink Breast Cancer. Agency: Lg2
  • “SickKids VS Manifesto.” Client: SickKids Foundation. Agency: Cossette

Press Campaign

  • “Holiday Print.” Client: The Salvation Army. Agency: Grey
  • “Periodic Table.” Client: The Science of Rock N Roll. Agency: DentsuBos

Radio Single

  • “LOL.” Client: La Société de l’assurance automobile du Québec. Agency: Lg2
  • “It Happens Fast.” Client: Ontario Ministry of Transportation. Agency: John St.

Radio Campaign

  • “It Happens Fast.” Client: Ontario Ministry of Transportation. Agency: John St.
  • “Holiday Campaign.” Client: The Salvation Army. Agency: Grey

Television Single

  • “SickKids VS – Undeniable.” Client: SickKids Foundation. Agency: Cossette
  • “Don’t Give a Damn.” Client: La Société de l’assurance automobile du Québec. Agency: Lg2
  • “It Happens Fast.” Client: Ontario Ministry of Transportation. Agency: John St.
  • “Ice In Our Veins.” Client: Canadian Olympic Committee. Agency: Cossette
  • “Where Am I?” Client: OTMPC. Agency: FCB Toronto
  • “Sports Inclusion – Fencing.” Client: The Canadian Centre for Gender and Sexual Diversity. Agency: Saatchi & Saatchi Canada

Television Campaign

  • “Father’s Day – Cologne, Mugs, Card.” Client: CCDI. Agency: Rethink
  • “Hunting Season, Paddleboard, Power Nap.” Client: Canadian Men’s Health Foundation. Agency: Rethink