Voices, a London-based marketplace offering professional voice-over talent, is launching “Voice My Valentine,” a Valentine’s Day campaign which provides a unique twist on how people might send a message to a loved one.

With voice messages popular for day-to-day communication, the “Voice My Valentine” contest provides people a chance to send a customized voice message, under 60 words, read by a professional voice actor to a person of their choosing, whether it be a colleague, friend or partner.

“Voice is a great way to communicate; it’s a great way to connect with people; and we wanted a fun way to engage community and also celebrate Valentine’s Day,” says Tara Parachuk, senior manager of brand communications at Voices.

Voices’ first such campaign took place last year and attracted more than 100 contestants for 10 prizes. The winning messages were read by actors in a variety of styles determined in-house. While some were sincere, more dramatic styles included a southern accent, a robotic voice and a pirate. This year’s campaign attracted more than 100 submissions within the first 24 hours.

Parachuk credits the numerous entries to “a combination of our strategy this year and also just the power of voice.”

“Audio is becoming so popular in everyone’s daily lives, whether they’re listening to podcasts more or listening to an audio book,” she says. “It’s just so prevalent in people’s lives and this is just a fun take on another way that someone can deliver a message.”

Contestants this year will have a chance to suggest a style of voiceover when they fill out the submission form. Voice actors on the platform can then audition for the opportunity to provide the voiceovers for one of the four winning messages.

Voices is spreading the word of the contest via its social media channels and email newsletter. It’s also using banners on its website and video elements on social media to advertise the campaign.

Submissions are open until Feb. 7 at 10 p.m. Winners will be notified on Feb. 13, and audio files of messages will be shared via email on Feb. 14. The winning voice-over messages will also be shared on social media.

“It really is nice to use the power of voice and give the feeling of [a message] being very special,” Parachuk says. “With the extreme popularity of this campaign, it’s on our radar to create more.”