North American branding and advertising agency Funday has named ex-Wunderman Thompson Canada CEO, Jeff Dack, as its own new CEO.

Dack takes over from founders and co-CEOs Mark Homza and Philippe Leblanc, who will maintain their positions on the board while they pursue building out new ventures within the Funday ecosystem of companies. In addition to becoming Funday’s new CEO, Dack has become a partner and shareholder in the business. Dack joins Jared Folkmann, Alex Baghdjian, January Kohli and Kathryn Whiteside as day-to-day operating leads of the business.

Bringing two decades of experience in agency management to the job, Dack most recently worked with Wunderman Thompson Canada, where he successfully merged three business units (JWT, Wunderman and Mirum) into a full-service CX agency featuring creative, strategy, CRM, data and technology services, for parent, WPP.

Prior to his time at Wunderman Thompson, Dack worked as CEO of Carat Canada, Dentsu’s media business. Throughout his career, Dack progressed from an agency creative, to a strategist, CPG marketer and agency operator.

As CEO, Dack’s priority will be doubling down on four key focus areas: Funday’s clients, work product, growth and culture.

“We have cultivated and created a culture here that is undeniable, but our superpower as entrepreneurs is to go from zero to one,” Homza says. “Clearly, we’re at that point today, so the time has come to hand the reigns of Funday over to our new leader in [Dack].”

Funday supported Arla Foods brand Tre Stelle’s launch of a meat alternative made from cheese, and was the agency responsible for helping 7-Eleven get animated about its Slurpee drinks.