The first 2024 Marketing Awards shortlist is out.
Kicking off a week-long reveal of the shortlisted nominees for each of the 102nd Marketing Awards’ categories, the creative work that has made it to the Multicultural jury room was revealed on Monday.
Selected by a dedicated jury of experts, co-chaired by Keka DasGupta from The Art of Life-ing and George Kan of Captus Advertising, the Marketing Awards’ Multicultural category recognizes the top work targeting Canada’s diverse communities.
The 102nd Marketing Awards winners will be revealed at a gala at The Carlu in Toronto on June 4. For tickets and more information on the Marketing Awards, visit its website.
| Campaign | Client | Agency |
| #IftarASMR | Real Canadian Superstore | Ethnicity Matters |
| A Diwali to Remember | Barrett and Welsh | Barrett and Welsh |
| Committed to Community | TD | Ethnicity Matters |
| Cricket Day at the Park | Blue Jays | Ethnicity Matters |
| Evergreen | Canada Post | Dyversity Communications |
| Find Your Winter Thing | Canadian Tire | Publicis |
| Flourish: The Paper Trail Exhibition | Chinese Canadian Museum | Hamazaki Wong Marketing Group |
| GO | Sing Tao Daily News | Captus Advertising |
| Go Back to School With Them | Walmart | Visionnaire |
| GO Diwali Train | Metrolinx (GO Transit) | Ethnicity Matters |
| Home for Diwali | Fido | Ethnicity Matters |
| KitKat Ramadan Iftar Bar | Nestle (KitKat) | Rethink |
| Make Your Own Holiday Tradition | Walmart | Visionnaire |
| Modern Times | Kia | Stradigi Marketing |
| Obviously | Virgin Plus | Dyversity Communications |
| Our Milk. Our Way. | BC Dairy | Ethnicity Matters |
| PlaySmart Cricket | OLG | Balmoral Multicultural Marketing |
| PlaySmart Diwali | OLG | Balmoral Multicultural Marketing |
| RBC Newcomers | RBC | Dyversity Communications |
| Send All The Love | CIBC | Courage |
| Silenced | New Canadian Media | Barrett and Welsh |
| Tartan Turban Secret Readings | Barrett and Welsh | Barrett and Welsh |
| The Boat Race | Real Canadian Superstore | Ethnicity Matters |
| The Kids Say Thanks | Canadian Scholarship Trust | Barrett and Welsh |
| The Racetrack is Calling | OLG | Balmoral Multicultural Marketing |
| Translating Canada for New Canadians | Google Canada (Google Pixel 7) | Visionnaire |
| We Are On Your Team | TD | Ethnicity Matters |
| Welcome Home Jars | Kraft Heinz | The Kitchen / Carat / Astral Out-of-Home |
