This week, we will be unveiling the shortlists for each category for the 103rd Marketing Awards. See the other shortlists here.
The latest shortlist for the 2025 Marketing Awards was revealed Thursday with the announcement of the Public Service category.
Josh Budd, CCO at Citizen Relations, and Denise Cole, freelance creative director and professor at George Brown College, co-chaired the category that was introduced as a Marketing Awards prize in 2022.
Public Service winners are recognized for advertising work that promotes a public-service message or was created on behalf of registered not-for-profit organizations.
Below is the Public Service shortlist in alphabetical order. Check back in tomorrow for the Advertising nominees.
The Marketing Awards gala – where the Best of Show, M for Mpact, Gold, Silver and Bronze winners will be announced – is scheduled for June 3 at Rebel in Toronto.
For more information, visit the program website here.
Public Service Advertising Shortlist
| Campaign | Agency | Client |
|---|---|---|
| 686868 Circuit | McCann | Kids Help Phone |
| Address Change | LG2 | Dans La Rue |
| AI Mentors | Cossette | Afrodescendant Leadership Alliance (ALA) |
| AwarePod | m5 the Agency | Canadian Women’s Foundation |
| Be a Big | Target | Big Brothers Big Sisters of Eastern NL |
| Blink | Courage | North York General Hospital Foundation |
| Cell Phone | LG2 | Ministère de l’Éducation |
| Don’t Put Your D*ck Here | Will | Children of the Street |
| Grab Your Rocks | Sid Lee | Testicular Cancer Canada |
| Heal-Ink | McCann | Kids Help Phone |
| Holes in Our Day | Zulu Alpha Kilo | ParticipACTION |
| Home For The Holidays | Wasserman | BC Nurses’ Union |
| Hunger : The End | Cartier | La Guignolée Des Médias (The Media Food Drive) |
| Just Because We Can | VML | Rick Hansen Foundation |
| Men Don’t Want Flowers | Candybox | White Ribbon |
| MissType | VML | Stop The Party |
| One in 100 | The Local Collective | Safehaven Toronto |
| Pardon People Not Poultry | Sid Lee | Last Prisoner Project |
| Pet-ition | Publicis | Mattie’s Place |
| Phones Don’t Make Sense In School | Here Be Monsters | Province of British Columbia (Government Communications & Public Engagement) |
| See The Person. Not The Label. | VML | Egale |
| She Runs | DonerNorth / Veritas | Interval House / Sport Chek |
| Signal For Help – Writer’s Toolkit | TBWA\Canada | Canadian Women’s Foundation |
| Speechlist | TANK Worldwide | DESTA Black Community Network |
| Stigmavir | Bensimon Byrne | Casey House |
| Stutter.ca | John St. | Canadian Stuttering Association |
| The Antarctic Flag Redesigned | Publicis | Agenda Antarctica |
| The Eyes | LG2 | SAAQ |
| The Inaccessible Font | Camp Jefferson | Stop Gap Foundation |
| The Orange | LG2 | CHU Sainte-Justine Foundation |
| The Randoms “Sport” | Zulu Alpha Kilo | Responsible Gambling Council |
| The Toxicity Rating | Leo | Melanin Gamers |
| Thread | Cossette | CNESST |
| We Are All Fucked | ONE23WEST | BC Securities Commission |
| Wildfire Awareness | ZGM Modern Marketing Partners | Government of Alberta |
| Write for Rights | Cossette | Amnistie Internationale Canada Francophone |
| Young Again Never Again | TBWA\Canada | Liberation75 |
