Carlsberg Canada is looking for a ‘Best Mate’ with a competition targeting the 25-to-35 male demo. It has guys vying for a trip for four to Vegas by nominating themselves or a friend at Bestmate.ca or Meilleurchum.ca. They can upload videos, photos and stories about why they are ‘Probably the best mate in the world,’ referencing the company’s international slogan, ‘Probably the best beer in the world.’