Lianne Stewart

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Articles by Lianne Stewart

Outdoor gets hyper

Talk about interactive outdoor. Thanks to new technology developed by Cambridge, England-based tech company Hypertag, consumers merely have to point their mobile at a billboard to download content. And no, it’s not a tool that will take eons to get to Canada. Hypertag director Jonathan Morgan says he’s already talking to potential partners here and is planning to have the platform up and running within the next six months.