Sheima Benembarek
Articles by Sheima Benembarek
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2023 PR AOY Gold: Citizen Relations digs its heels into digital
November 10, 2023 -
2023 Design AOY Silver: Sid Lee’s synergy strategy
November 10, 2023 -
2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
November 6, 2023 -
How influencer marketing is evolving
October 31, 2023 -
Coca-Cola plans to save millions of pounds of new plastic
October 31, 2023 -
The future of beauty and L’Oreal
October 24, 2023 -
Consumers will be cost-conscious this holiday season
October 17, 2023 -
How can CMOs drive diversity within the upper ranks?
October 10, 2023 -
Technological innovations in an uncertain economy
October 3, 2023 -
Kruger Products celebrates 20 years of Cashmere fashion
October 3, 2023 -
CMOs remain optimistic despite complicated times
September 19, 2023 -
View from the C-Suite: How Air Canada is working to improve its service (and reputation)
September 18, 2023 -
View from the C-Suite: Unilever on making women’s health shame-free
September 5, 2023 -
What Kit and Ace’s new owners have planned for the brand
August 8, 2023 -
Can miniature wine bottles moderate consumption?
August 8, 2023 -
How to make your relationship with Gen Z stick
July 11, 2023 -
Pepsi at 125 is timely and timeless
July 10, 2023 -
Coffee can make a difference
July 5, 2023 -
The green marketing consumers-brand disconnect
June 27, 2023 -
Why Knorr is using star power to encourage home cooking
June 27, 2023 -
Why Canada is primed for Patron’s new $250 tequila
June 13, 2023 -
The hybrid workplace disconnect
May 30, 2023 -
Pizza Nova’s jingle is just a slice of its evolved marketing
May 2, 2023 -
Why marketers should resist short-term strategies
May 2, 2023
