Wendy Cuthbert

Contact Wendy by sending an email to wcuthbert@brunico.com

Articles by Wendy Cuthbert
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Gadgets and gizmos

Welcome to the future. As the 20th century winds down to its exciting conclusion, advances in technology are leading to the development of whole new forms of out-of-home advertising, and giving some traditional forms a face-lift. But do these changes really…

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Mainstream advertisers go wild in the streets

Got an indie movie to promote? A new CD by the alt-rock flavour of the month? A hip-hop concert? Then wild postings are the out-of-home vehicle for you. That, anyway, has been the traditional view of this medium. While record labels,…

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BC Hydro opts for emotional appeal

BC Gas isn’t the first veteran player in the provincial energy sector forced to build a new brand identity in the face of oncoming deregulation. Onetime sister organization BC Hydro has been at it for more than a year now. The…

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BC Gas goes on the offensive

We’ve seen it happen before. An industry begins to move toward deregulation, and suddenly an established player faces the prospect of competition from young, agile and hungry rivals. There are two courses of action. You can stand there, paralyzed, until the…

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Newsworld builds a name for itself over event-filled decade

Call it the CNN complex. For much of its 10-year existence, CBC Newsworld has lived in the shadow of its big-name American counterpart. Whenever a big news story breaks, Canadians will naturally flip channels until they get some live, on-the-scene coverage…

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Canadian Learning Television to add energy to educational TV

Who says education can’t be entertaining? Certainly not CHUM. Indeed, as the driving force behind Canadian Learning Television, a new educational specialty channel set to launch in September, this Toronto-based broadcaster plans to apply the very same tricks of the trade…

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Star! to bring Hollywood north

It is possible – just – that there are people in this country who feel they don’t already get enough Hollywood news. Now, those souls can breathe easily: Star! is coming to the rescue. A CHUM-backed specialty channel scheduled to launch…

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Galleries exhibiting populist bent

What does a Maud Lewis tea cozy have in common with a Monet-inspired deck of cards? Both, obviously, are unusual examples of art in everyday life. More to the point, both represent recent attempts by Canadian art museums – the Art…

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Mag helps business students get ahead

It’s not that often that a recent graduate is able to dust off a school project and make it work in the real world. But that’s exactly what David Sher, now publisher of Business Sense, a new quarterly publication that targets…

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Biscuits Leclerc scores major licensing coup

It’s not easy entering a crowded category – but it helps if you’ve got the Tasmanian Devil on your side. Taz, that whirling cartoon dervish, is one of several Warner Bros. Looney Tunes characters now appearing on boxes of Sweet Mornings,…

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Shoppers Drug Mart boosts status with addition of Quo

Great. Just what the world needs – another brand of makeup. So one might think. But marketers with Toronto-based Shoppers Drug Mart are convinced that Quo, the company’s new private-label makeup line, fills a very real gap in the marketplace. According…

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Claritin wakes up category with comic creative

It’s not cancer; it’s allergies. That, in simple terms, is the reasoning behind the irreverent tone that Schering Canada has brought to its ‘Don’t drowse and drive campaign’ for the antihistamine Claritin. Many of the brands in the antihistamine category now…

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Coming soon to a space near you

When it comes to creating new and different vehicles for advertisers, it can be argued that out-of-home is the last bastion of true innovation. In recent years, the medium has seen a proliferation of non-traditional products. Here, Wendy Cuthbert takes a…

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New Brunswick dips ad toe into warmer waters

Who would have thought that frozen fish could have so much impact? The image of an icy fish fillet floating in the waters off Hampton Beach is one of several that Montreal-based agency LG2 has used in its successful outdoor campaign…

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Color Your World touts decorating ‘solutions’

Quick: When was the last time you visited a bookstore that just sold books? If you live in any of Canada’s major markets, then chances are your most recent trip in search of the Oprah-approved novel of the month also involved…