CPG
Hershey showcases the power of baking
A series of films shows how the ChipIts brand is part of important rituals for people across the country.
Hellmann’s pop-up restaurant is tied to a major CSR pillar
In addition to showing off an on-trend product, Savour’s menu re-purposes foods that frequently go to waste.
Nez hopes to resonate with a different approach to deodorant
The DTC brand wants consumers to change up their scents for different situations in their day-to-day lives.
Rexall adds Instacart to its ecommerce mix
The new offering allows the company to trade on the strength of its brand in a growing retail space.
Cadbury hopes its vegan bars take root in Canada
Made from almonds instead of milk, the CPG tasted success with the bar in the U.K.
Arctic Gardens gets a localized brand overhaul
The makeover emphasizes the source of its frozen vegetables and differentiates it from competitors.
Lactalis is looking to score big with soccer
From Shopper Marketing Report: The dairy brand’s campaign is marked by big, attention-grabbing displays.
Kraft Heinz builds a coffee brand around its teddy bears
Kraft Cafe Barista aims to use its mascots’ brand equity to make an emotional impact in the premium segment.
P&G, PepsiCo command list of most-trusted brands
BrandSpark’s annual survey also finds inflation hasn’t impacted big brands’ ability to earn trust.
View from the C-Suite: PepsiCo Foods says it’s not them, it’s you
New CMO Jess Spaulding’s fresh take on how to use data to build on iconic brands.
2022 Brand of the Year: Heinz redefines what it means to be iconic
Never thought we’d say this, but we’re obsessed with ketchup this year.
2022 Brand of the Year: Zabiha Halal succeeds through authenticity
The Maple Lodge Farm brand dominates by tapping the desires of an ever-evolving Muslim-Canadian consumer.
Tre Stelle adds cream cheese to its product portfolio
The Arla brand is leaning into baking occasions and colourful, differentiated packaging to take on an entrenched global player.
Campbell’s goes after adult snackers with big Goldfish
The CPG’s latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.
Gay Lea changes its product-centric ad philosophy
The dairy co-op looks to deepen awareness with a master brand campaign.
