CPG
Dr. Oetker sings for its supper
The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.
Laughing Cow’s new brand platform is a funny thing
Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.
Kraft Heinz to cut agency relationships, increase marketing spend
The CPG plans to boost flagship, high-performing brands in 2020.
Hunt’s uses chef-approved recipes to highlight its premium tomatoes
ConAgra worked with Alida Solomon to show what “flavour passed on” means to her.
Kellogg brings Cheez-It crackers to Canada
Backed by a large-scale launch campaign, the CPG company expands its cracker portfolio to capture more snacking occasions.
Oreo pops up in Toronto with more ‘stuf’ than ever
While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.
Hellmann’s makes new packaging commitments
The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever’s global sustainability efforts.
Maple Leaf Foods pushes carbon neutrality during the Super Bowl
The company’s second big game ad aims to drives awareness of its new sustainability targets announced in November.
Lessons from Canada’s most trusted brands
Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.
CPGs promote in store ahead of the Big Game
Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.
D’Italiano suits up with the Raps to drive bread growth
From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”
Susan Irving to become Kruger’s CMO as Nancy Marcus retires
The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.
How CPG showed up at CES
From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.
Maple Leaf Foods CEO ‘livid’ after Iran plane crash
Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.
Powerade shows how sport empowers athletes
The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.
