CPG

Guru

Guru aims for the energy drink summit

The plant-based brand is expanding distribution to ski resorts to increase trial and reach active people outside Quebec.

Slim-Jim-Raptors

Slim Jim updates its approach to retail and convenience

An “unprecedented” shopper campaign prioritizes the full range of convenience channels with its new, disruptive displays.

Blender-Bites-image

Smoothie brand Blender Bites leans into online

In response to changing habits and the high prices of in-store activation, the brand is building awareness online to drive trial.

P&G

Personal health care drives P&G sales higher in Q2

With market share growth in nearly every category, the company expects its variety will help retain inflation-wary consumers.

Slim-Jim-Raptors

Slim Jim and Slim Duck help people snap out of boredom

Conagra is building its partnership with Chris Boucher in a digital campaign meant to bring its off-beat humor to a new generation.

COVID-SHOPPER

How has the pandemic shaped trust in brands?

The annual ranking of most-trusted brands from Reader’s Digest and Ipsos shows what changed during another year of COVID-19.

Mondelez International- Inc--Mondel-z International Appoints Kar

Mondelez Canada has a new president

Karla Schlieper joins from the company’s Latin American arm to succeed a departing Martin Parent.

Strong Roots Products

McCain’s plant-based roots grow stronger

The CPG co bets on innovation gains as it continues to invest in start-ups all over the world.

Several slices of whole wheat bread that had been set atop a gre

In Brief: Bread fixing class action suit gets approval

Plus, RYU hires a familiar face as its in-house creative lead and voting for Radio-Canada’s “Bye-bye” contest nears its end.

BOOMCHICKAPOP Popcorn Salted Maple-022-2000x2000[1]

Younger consumers are driving Conagra’s sales

National brands, in particular, are connecting with shoppers looking for both comfort and value.

Hershey

FCB Canada wins Hersheys’ AOR assignment

In addition to a new platform and integrated campaigns, the agency will lend its data expertise to the CPG’s in-house team.

sampler-dentsu2

Sampler enters grocery retail with UNFI deal

A partnership with North America’s largest wholesale distributor gives shoppers the ability to add a sample to ecommerce orders.

Handfuel

Handfuel innovates its way into a competitive new space

The healthy snacking brand has launched a new nut cluster product on the heels of a packaging refresh and retail expansion.

Clorox-on-the-go-main

Most-read of 2021: Shopper Marketing Report

From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.

MadeGood

Strategy’s 2021 Nice List: Part Two

Peter Ignazi and Trent Fulton are the latest to share their picks for work that deserves a little extra recognition.