CPG
Quaker hits the rink with hockey families to win breakfast
The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.
SunRype unveils recyclable, bendable paper straws
Lassonde is deploying simple messaging to highlight its expanding sustainability effort.
PepsiCo launches sustainability- and people-focused transformation
“Pep+” is focused on supply chain and product portfolio changes that the CPG believes will help its brands win in market.
Why The Very Good Butchers cut gluten from its new line
The plant-based meat company is answering demand on the higher end of the market.
Campbell’s to keep marketing investment ‘stable’
With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.
High Liner is going to market much more aggressively
The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.
Unilever tries to put a dent in Heinz’s ketchup supremacy
Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.
MadeGood launches first brand platform to ‘un-wreck the future’
Kids brainstorm ideas about how to solve food insecurity, which the healthy snack brand hopes will help it stand out as it grows.
What really happens when brands stop advertising
John Bradley and Carrie Bradley explain why a study on the impact of cutting ads can’t be applied equally to all brands.
Kellogg’s is on a mission to grow the entire breakfast category
A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.
Conagra lays out its Canadian roots
A big brand push behind the likes of VH, Pogo and Hunt’s seeks to win over the support of local shoppers.
General Assembly revamps its brand to focus on ecomm
The pizza chain is also offsetting emissions generated by deliveries with a new sustainability strategy.
![Slim Jim _ Chris Boucher - Social Post[50]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2021/08/slim-jim-_-chris-boucher-social-post501-300x172.jpg?5f1ace)
Slim Jim finds a natural partner in Slim Duck
The Conagra Foods brand is looking to mimic a celebrity strategy that worked well for its Bigs Seeds brand to promote its meat sticks.
Brita draws attention to sustainability via a famed photographer
Edward Burtynsky is helping to convince consumers to use filtration systems instead of single-use plastic at an AR exhibit in Toronto’s Evergreen Brickworks.
Nearly one-third of energy drink buyers consume them daily
The latest data from Caddle reveals brand is much more important to men.
