CPG

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Lassonde makes its push to ditch plastic hard to miss

The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.

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Viveau certifies its radical transparency

The half-mineral water, half-juice beverage hopes a visible stamp of approval will strengthen its market proposition.

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Scout is taking canned seafood out of centre store

From Shopper Marketing Report: The brand aims to represent craftsmanship by moving to the deli and launching culinary tools.

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Local shopping habits will be a major post-pandemic force

Research from Accenture also shows budget and mid-range costs preferences will be sticking around as well.

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View from the C-Suite: P&G seeks efficiencies

Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.

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Do not join Reese’s secret society

The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.

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Clover Leaf picks Giants & Gentlemen as AOR

The agency will lead a new campaign for the seafood brand, with aims on energizing the category for today’s consumers.

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Goldfish imagines itself as the snack for childhood creativity

The Campbell’s brand launches a new platform to have a more purposeful place in families’ lives, in addition to their pantries.

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Getting a pulse on cereal and milk buyers

IMI finds consumers in both categories currently skew older, but are expected to swing younger in the future.

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Oikos repositions to show foodies its versatility

Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.

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Bimbo relaunches Oroweat to reach organic bread lovers

From Shopper Marketing Report: Windmills and other green touchstones play up the brand’s sustainability in-store.

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Clif embraces experiential to get back to its cycling roots

The brand is trying to keep interest in its energy bars strong by giving bike rides away alongside its newest flavours.

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It could be a scary Halloween for confectioners

New insights show that there will not only be fewer trick-or-treaters this year, but also fewer homes giving out candy.

Kraft Heinz Canada-Maxwell House Launches New Zero Waste Single-

Maxwell House thinks outside the pod

The Kraft Heinz coffee brand shows how convenient its compostable pods are by letting people toss them into a pile of organic waste.

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Bimbo celebrates 130 years of Pom with a makeover

The bread company continues revamping its portfolio, launching a celebratory campaign that gives value to back-to-school shoppers.