CPG
Nestle Canada sells its Pure Life bottled water brand
The move is part of a broader strategic mandate to focus on better performing brands and categories.
Kraft Heinz restructures marketing team, again
Former CMO Dana Somerville has left the company as full marketing leadership moves to the chief brand and category officer.
The Hive named creative AOR for Astro
The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.
How Oh Henry! promoted 4:25 without buds
In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.
Doritos launches a streamer for fans of Ketchup
PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.
Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle
The Caribbean-inspired brand adjusted promotion plans for its national expansion.
Peanut butter demand ‘through the roof’ for Smuckers
The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.
Earth’s Own creates a grant to change how we eat
The plant-based beverage brand is giving funding and promotion to organizations that can help its own mission of saving the planet.
Maple Leaf helps families make the jump to plant-based
A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.
Somersby opens its own farmers market
Looking to keep up growth in the category, Carlsberg’s cider brand leans on local roots to create trial for new product innovations.
Inabuggy helps CPG stand out in grocery delivery
Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.
Sapsucker builds the market for water from maple trees
The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.
Will consumers hail this Caesar?
Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.
Oikos wants you to cook with yogurt
The Danone brand’s live-streamed cooking series aims to get consumers to think of Greek yogurt during more meal occasions.
Canadian Centre for Food Integrity boosts the food system
The organization has begun a strategic plan to begin more direct communications with consumers.
