CPG

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Nestle Canada sells its Pure Life bottled water brand

The move is part of a broader strategic mandate to focus on better performing brands and categories.

Kraft Heinz

Kraft Heinz restructures marketing team, again

Former CMO Dana Somerville has left the company as full marketing leadership moves to the chief brand and category officer.

astrooriginal

The Hive named creative AOR for Astro

The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.

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How Oh Henry! promoted 4:25 without buds

In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle

The Caribbean-inspired brand adjusted promotion plans for its national expansion.

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Peanut butter demand ‘through the roof’ for Smuckers

The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.

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Earth’s Own creates a grant to change how we eat

The plant-based beverage brand is giving funding and promotion to organizations that can help its own mission of saving the planet.

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Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

Somersby Farmers- Market-A New Way for An Old-Age Tradition - Co

Somersby opens its own farmers market

Looking to keep up growth in the category, Carlsberg’s cider brand leans on local roots to create trial for new product innovations.

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Inabuggy helps CPG stand out in grocery delivery

Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.

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Sapsucker builds the market for water from maple trees

The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.

End Cap - LCBO

Will consumers hail this Caesar?

Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.

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Oikos wants you to cook with yogurt

The Danone brand’s live-streamed cooking series aims to get consumers to think of Greek yogurt during more meal occasions.

CCFI

Canadian Centre for Food Integrity boosts the food system

The organization has begun a strategic plan to begin more direct communications with consumers.