CPG
Guru aims for the energy drink summit
The plant-based brand is expanding distribution to ski resorts to increase trial and reach active people outside Quebec.
Slim Jim updates its approach to retail and convenience
An “unprecedented” shopper campaign prioritizes the full range of convenience channels with its new, disruptive displays.
Smoothie brand Blender Bites leans into online
In response to changing habits and the high prices of in-store activation, the brand is building awareness online to drive trial.
Personal health care drives P&G sales higher in Q2
With market share growth in nearly every category, the company expects its variety will help retain inflation-wary consumers.
Slim Jim and Slim Duck help people snap out of boredom
Conagra is building its partnership with Chris Boucher in a digital campaign meant to bring its off-beat humor to a new generation.
How has the pandemic shaped trust in brands?
The annual ranking of most-trusted brands from Reader’s Digest and Ipsos shows what changed during another year of COVID-19.
Mondelez Canada has a new president
Karla Schlieper joins from the company’s Latin American arm to succeed a departing Martin Parent.
McCain’s plant-based roots grow stronger
The CPG co bets on innovation gains as it continues to invest in start-ups all over the world.
In Brief: Bread fixing class action suit gets approval
Plus, RYU hires a familiar face as its in-house creative lead and voting for Radio-Canada’s “Bye-bye” contest nears its end.
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Younger consumers are driving Conagra’s sales
National brands, in particular, are connecting with shoppers looking for both comfort and value.
FCB Canada wins Hersheys’ AOR assignment
In addition to a new platform and integrated campaigns, the agency will lend its data expertise to the CPG’s in-house team.
Sampler enters grocery retail with UNFI deal
A partnership with North America’s largest wholesale distributor gives shoppers the ability to add a sample to ecommerce orders.
Handfuel innovates its way into a competitive new space
The healthy snacking brand has launched a new nut cluster product on the heels of a packaging refresh and retail expansion.
Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
Strategy’s 2021 Nice List: Part Two
Peter Ignazi and Trent Fulton are the latest to share their picks for work that deserves a little extra recognition.
