CPG

Hershey

Hershey showcases the power of baking

A series of films shows how the ChipIts brand is part of important rituals for people across the country.

Savour_Tangy Heat Sweet Potato Fries with Spicy Herbed garlic Spicy Mayo

Hellmann’s pop-up restaurant is tied to a major CSR pillar

In addition to showing off an on-trend product, Savour’s menu re-purposes foods that frequently go to waste.

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Nez hopes to resonate with a different approach to deodorant

The DTC brand wants consumers to change up their scents for different situations in their day-to-day lives.

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Rexall adds Instacart to its ecommerce mix

The new offering allows the company to trade on the strength of its brand in a growing retail space.

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Cadbury hopes its vegan bars take root in Canada

Made from almonds instead of milk, the CPG tasted success with the bar in the U.K.

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Arctic Gardens gets a localized brand overhaul

The makeover emphasizes the source of its frozen vegetables and differentiates it from competitors.

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Lactalis is looking to score big with soccer

From Shopper Marketing Report: The dairy brand’s campaign is marked by big, attention-grabbing displays.

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Kraft Heinz builds a coffee brand around its teddy bears

Kraft Cafe Barista aims to use its mascots’ brand equity to make an emotional impact in the premium segment.

P&G

P&G, PepsiCo command list of most-trusted brands

BrandSpark’s annual survey also finds inflation hasn’t impacted big brands’ ability to earn trust.

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View from the C-Suite: PepsiCo Foods says it’s not them, it’s you

New CMO Jess Spaulding’s fresh take on how to use data to build on iconic brands.

mayochup

2022 Brand of the Year: Heinz redefines what it means to be iconic

Never thought we’d say this, but we’re obsessed with ketchup this year.

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2022 Brand of the Year: Zabiha Halal succeeds through authenticity

The Maple Lodge Farm brand dominates by tapping the desires of an ever-evolving Muslim-Canadian consumer.

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Tre Stelle adds cream cheese to its product portfolio

The Arla brand is leaning into baking occasions and colourful, differentiated packaging to take on an entrenched global player.

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Campbell’s goes after adult snackers with big Goldfish

The CPG’s latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.

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Gay Lea changes its product-centric ad philosophy

The dairy co-op looks to deepen awareness with a master brand campaign.