CPG

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Quaker hits the rink with hockey families to win breakfast

The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.

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SunRype unveils recyclable, bendable paper straws

Lassonde is deploying simple messaging to highlight its expanding sustainability effort.

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PepsiCo launches sustainability- and people-focused transformation

“Pep+” is focused on supply chain and product portfolio changes that the CPG believes will help its brands win in market.

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Why The Very Good Butchers cut gluten from its new line

The plant-based meat company is answering demand on the higher end of the market.

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Campbell’s to keep marketing investment ‘stable’

With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.

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High Liner is going to market much more aggressively

The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.

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Unilever tries to put a dent in Heinz’s ketchup supremacy

Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.

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MadeGood launches first brand platform to ‘un-wreck the future’

Kids brainstorm ideas about how to solve food insecurity, which the healthy snack brand hopes will help it stand out as it grows.

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What really happens when brands stop advertising

John Bradley and Carrie Bradley explain why a study on the impact of cutting ads can’t be applied equally to all brands.

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Kellogg’s is on a mission to grow the entire breakfast category

A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.

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Conagra lays out its Canadian roots

A big brand push behind the likes of VH, Pogo and Hunt’s seeks to win over the support of local shoppers.

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General Assembly revamps its brand to focus on ecomm

The pizza chain is also offsetting emissions generated by deliveries with a new sustainability strategy.

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Slim Jim finds a natural partner in Slim Duck

The Conagra Foods brand is looking to mimic a celebrity strategy that worked well for its Bigs Seeds brand to promote its meat sticks.

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Brita draws attention to sustainability via a famed photographer

Edward Burtynsky is helping to convince consumers to use filtration systems instead of single-use plastic at an AR exhibit in Toronto’s Evergreen Brickworks.

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Nearly one-third of energy drink buyers consume them daily

The latest data from Caddle reveals brand is much more important to men.