CPG
Confectionery faces a downturn in sales this Easter
A Field Agent survey suggests most parents will either spend less or not at all during one of the category’s most important seasons.
Dove shows the ‘beautiful’ courage of frontline workers
A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.
Lactalis puts marketing for new drinkable yogurt on hold
The format was on an upswing, but will it sustain given the way consumer demand and habits have shifted?
GoJava pivots to grocery home delivery
The coffee and snack start-up used its resources to keep the lights on and help deal with steadily increasing demand.
Village Brewery stays social with delivery and shopper marketing
The Alberta brewery gets creative and shifts to in-store as community events are cancelled and bars are closed.
Layoffs hit more sectors, marketing departments
Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.
How attitudes changed over the course of a week
Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.
What brands can learn from history (and what’s different)
Economist Peter Field says now is not the time to cut ad spend, while an agency CEO says things are steadier than many expect.
The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.
Grocers raise pay and boost safeguards for frontline employees
How the changes fit with priorities currently important to public perception.
CPGs join in circular packaging initiative
Keurig Dr Pepper and Danone are among the companies looking to source reusable packaging consumers have been looking for.
Premium baby brand Hello Bello comes to Canada
The brand founded by Kristin Bell and Dax Shepard is launching across banners with an all-natural, price-friendly positioning.
Shopper marketing’s place in a crisis
TracyLocke’s Jason Dubroy breaks down where brands fit with panic buying, supply chain concerns and marketing pivots.
Brand building in unprecedented times
With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.
