CPG
Canadians’ aversion to bars will outlast the pandemic
Virtual experiences may not offset alcohol brands’ lost bar business, but are more in line with consumer concerns.
How Good to Go reaches people who aren’t on the go
The keto-friendly snack looks to new flavours, a YMCA partnership and new in-store tactics to reach casual fitness enthusiasts.
Broken Heart Love Affair adds more assignments
Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.
Pizza Pops set up an internet-wide digital scavenger hunt
The contest is one weird-but-amusing tactic being used to give “dudes” what they’re looking for at home.
Nestle Canada sells its Pure Life bottled water brand
The move is part of a broader strategic mandate to focus on better performing brands and categories.
Kraft Heinz restructures marketing team, again
Former CMO Dana Somerville has left the company as full marketing leadership moves to the chief brand and category officer.
The Hive named creative AOR for Astro
The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.
How Oh Henry! promoted 4:25 without buds
In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.
Doritos launches a streamer for fans of Ketchup
PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.
Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle
The Caribbean-inspired brand adjusted promotion plans for its national expansion.
Peanut butter demand ‘through the roof’ for Smuckers
The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.
Earth’s Own creates a grant to change how we eat
The plant-based beverage brand is giving funding and promotion to organizations that can help its own mission of saving the planet.
Maple Leaf helps families make the jump to plant-based
A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.
Somersby opens its own farmers market
Looking to keep up growth in the category, Carlsberg’s cider brand leans on local roots to create trial for new product innovations.
Inabuggy helps CPG stand out in grocery delivery
Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.
