Non-profit
Strategy’s 2020 Nice List
Our team picks some campaigns and initiatives that are worthy of a little extra recognition.
Amnesty asks Quebec not to skip over the signs of systemic racism
The non-profit puts creative support behind a message it has been pushing since June.
Plan shows that any Gift of Hope has an impact
With some donors feeling economic pressure, the non-profit’s flagship campaign shows the tangible effect that even small gifts have.
How Movember is trying to drive year-round relevance
Getting Auston Matthews to shave his mo’ is one way the non-profit is keeping conversations going outside of November.
Renaissance refreshes to be less thrift, more modern retailer
The Quebec non-profit refreshes the look of the typical Goodwill store with a focus on sustainability and job-creation.
ParticipAction links physical activity to socializing
People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.
RGC creates an influencer to tackle intoxicated betting
The advocacy group avoids lecturing about a troubling trend by letting “Grunk” make the consequences self-evident.
Plan International picks Doug & Partners to run holiday campaign
The non-profit’s annual gift-giving fundraiser is going all-digital this year.
Jake’s House starts a band for autism awareness
ASD covered some classics to build momentum for the non-profit’s mission and programs.
Rethink Breast Cancer’s new collection comes with a brand refresh
The non-profit is giving Canadians practical and impactful reasons to donate this year.
SickKids builds a monument to its patients’ bravery
The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.
NABS launches national effort to raise $200k
Until the end of the year, the industry will have a range of options to help the non-profit face its pandemic fundraising challenges.
How to start conversations few want to have
Ian Barr explains how Camp Jefferson’s suicide prevention work for CAMH can be a roadmap to tackle other tough subjects.
Sinai Health shows all sides of care in its first campaign
Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.
Adapting Run for the Cure to the digital world
Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.
