Non-profit

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Strategy’s 2020 Nice List

Our team picks some campaigns and initiatives that are worthy of a little extra recognition.

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Amnesty asks Quebec not to skip over the signs of systemic racism

The non-profit puts creative support behind a message it has been pushing since June.

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Plan shows that any Gift of Hope has an impact

With some donors feeling economic pressure, the non-profit’s flagship campaign shows the tangible effect that even small gifts have.

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How Movember is trying to drive year-round relevance

Getting Auston Matthews to shave his mo’ is one way the non-profit is keeping conversations going outside of November.

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Renaissance refreshes to be less thrift, more modern retailer

The Quebec non-profit refreshes the look of the typical Goodwill store with a focus on sustainability and job-creation.

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ParticipAction links physical activity to socializing

People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.

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RGC creates an influencer to tackle intoxicated betting

The advocacy group avoids lecturing about a troubling trend by letting “Grunk” make the consequences self-evident.

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Plan International picks Doug & Partners to run holiday campaign

The non-profit’s annual gift-giving fundraiser is going all-digital this year.

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Jake’s House starts a band for autism awareness

ASD covered some classics to build momentum for the non-profit’s mission and programs.

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Rethink Breast Cancer’s new collection comes with a brand refresh

The non-profit is giving Canadians practical and impactful reasons to donate this year.

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SickKids builds a monument to its patients’ bravery

The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.

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NABS launches national effort to raise $200k

Until the end of the year, the industry will have a range of options to help the non-profit face its pandemic fundraising challenges.

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How to start conversations few want to have

Ian Barr explains how Camp Jefferson’s suicide prevention work for CAMH can be a roadmap to tackle other tough subjects.

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Sinai Health shows all sides of care in its first campaign

Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.