Non-profit
CAMH shows how it is keeping its promise
In a follow-up to last year’s suicide prevention campaign, the foundation is highlighting the discoveries resulting from its work.
CIBC Run for the Cure steps up against pandemic fatigue
The campaign for this year’s virtual event asks participants to draw on the strength of those they are running to help.
Safe Haven imagines unhoused youth as influencers
The Calgary foundation creates a spoof video to show the realities homeless girls and women in the city face.
Holland Bloorview puts ableism at the forefront
The kids rehabilitation hospital is trying to make a less-understood social inequity more concrete for Canadians.
Drug Free Kids shows when sharing isn’t caring
Through evocative imagery, the non-profit urges parents to talk to their kids about prescription drugs that aren’t meant for them.
How SickKids changed its approach to promote a lottery
The non-profit brought the campaign more in line with its “VS.” platform and “gave people permission” to be excited for prizes.
The Trebek Initiative touts the importance of exploration
A documentary narrator stumbles through his efforts to educate, showing how important the grant is to understanding the natural world.
Egale shuffles up gender norms with a new deck of cards
The non-profit’s latest shows how outdated binaries can fly under the radar.
NABS restructures due to pandemic hardships
To reduce costs, the non-profit has eliminated the executive director position, resulting in the departure of Jay Bertram.
Kids Help Phone’s interactive report signals an organizational shift
Typically meant for donors, the organization is trying to get as many people to engage with its impact report as possible to show how it is evolving.
How sourcing an exhibit from kids fits into the ROM’s cultural strategy
The museum wants to be more central to cultural conversations, including a moment in history that is currently unfolding: the pandemic.
In Brief: Terry Fox Foundation names new marketing leader
Plus, Rock-It adds three AOR wins and Manitoba’s largest agencies are merging.
Canadian Cancer Society names new lead marketer
The non-profit has hired Roy Levine to help transform in response to the pandemic’s impact on donor revenue.
A new agency helps Canadian Women’s Foundation get past the niceties of Mother’s Day
The Hard Work Club’s first project addresses the disproportionate impact the pandemic has had on moms.
MedicAlert simplifies a message of confidence
The non-profit turns a complex proposition into a campaign that speaks to the emotional and practical mindsets of caregivers.
