Non-profit

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SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

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BGC Canada sheds genders in name of inclusivity

The former Boys and Girls Club rebranded to reflect its inclusive mission without losing 120 years of brand equity.

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Ronald McDonald House links family support with healing

A campaign showing families’ roles in a child’s treatment is part of the organization’s effort to overcome a 2020 fundraising downturn.

Mindsets

Why CDSS’s new campaign is based on studying exercise

FCB’s latest effort to help people understand Down syndrome aims to recruit participants and disprove a myth.

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Campaigns challenge misconceptions about human trafficking

CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.

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Drug Free Kids Canada makes positivity its anti-drug

The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.

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Childhood Cancer Canada adds a human touch to clinical trials

The non-profit loses the jargon around new treatments in favour of powerful stories.

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Up to the Minute: Venture hires Ed Lee to lead strategy

Plus, SickKids adds to its marketing team and Public Label brings on a new exec to lead growth.

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The Princess Margaret Cancer Foundation simplifies the donor journey

A new digital presence aims to make the path to contribution more straightforward.

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SickKids reinvents canvassing to reach monthly donors

With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.

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Strategy’s 2020 Nice List

Our team picks some campaigns and initiatives that are worthy of a little extra recognition.

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Amnesty asks Quebec not to skip over the signs of systemic racism

The non-profit puts creative support behind a message it has been pushing since June.

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Plan shows that any Gift of Hope has an impact

With some donors feeling economic pressure, the non-profit’s flagship campaign shows the tangible effect that even small gifts have.

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How Movember is trying to drive year-round relevance

Getting Auston Matthews to shave his mo’ is one way the non-profit is keeping conversations going outside of November.

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Renaissance refreshes to be less thrift, more modern retailer

The Quebec non-profit refreshes the look of the typical Goodwill store with a focus on sustainability and job-creation.