Non-profit

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Sinai Health shows all sides of care in its first campaign

Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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CAMH says its time to talk about suicide prevention

With a mix of hope and urgency, the hospital releases its first campaign focused on what has become a more timely subject.

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Holland Bloorview offers a new POV on inclusion

The hospital continues its push by showing how much kids with disabilities appreciate seeing themselves in media.

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A mechanic teaches you how to clean makeup brushes

The BC Used Oil Management Association spoofs YouTube lifehacks to get its recycling message out in a new way.

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World Animal Protection gives love to the ugly animals

The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.

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Inside one charity’s effort to save the sector

CanadaHelps’ model of creating funds for a pool of charities is a strategic way to get more donors comfortable giving their money away.

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Juripop helps victims rise above shame and prejudice

The legal aid organization promotes its free services by denouncing phrases victims of sexual violence are all too used to hearing.

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The ADCC will livestream an effort to save itself

The organization’s 24-hour fundraiser is being promoted with a campaign focused on what it has given creatives over the last 72 years.

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Earth’s Own creates a grant to change how we eat

The plant-based beverage brand is giving funding and promotion to organizations that can help its own mission of saving the planet.

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Why Wellness Together Canada is giving out custom shoes

The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.

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YWCA drives donations to any organization fighting domestic violence

The non-profit is calling in extra support for women forced to quarantine with their abuser.

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MS Society of Canada partners with Curiouscast

The non-profit is supporting the network’s new podcast “This is MS,” which educate people about the “invisible” disease.

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Movember focuses on breaking down emotional isolation

The non-profit launches a campaign to help men support each other through mental health challenges they’re facing during the pandemic.

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Cause Doctors: Strategies for Next Gen Men

Experts from Lg2 and Level5 Strategy offer creative ways to kick-start virtual fundraising for programs promoting healthy masculinity.