Non-profit
Canadian Centre for Child Protection calls out big tech
A chilling spot highlights the long-term trauma victims endure when images of abuse continue to exist online.
SHN is trying to close a massive gap in donations to Scarborough hospitals
A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.
White Ribbon uses music to unlock men’s emotions
A composition scientifically crafted to evoke a strong response is meant to challenge societal beliefs about masculinity.
Kids Help Phone dials up its tough talk with a new AOR
In the first campaign from McCann Canada, the non-profit is showing how some young Canadians grapple with grown-up mental health issues.
Egale dons its gay apparel for a holiday campaign
Christmas can be stressful and isolating for LGBTQ2S+ people, so the non-profit is getting people to donate outside of Pride.
NABS expands its fundraising efforts with a bigger team
More than a dozen senior execs from across the industry will help the non-profit meet the high demand for its support services.
SickKids creates a “Brave List” to support its gifting program
The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.
Canadian Women’s Foundation empowers bystanders to stand up to abuse
Having created a life-saving hand signal, the non-profit is now helping the many Canadians who don’t know how to respond to signs of domestic violence.
BC Cancer gets personal for the holidays
Amid a wave of other ongoing health concerns, the non-profit is using intimate and empowering stories to break through.
How not-for-profits can boost engagement
A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.
2021 Brand of the Year: The MCHF’s rebel mindset
How the children’s hospital has overcome barriers charities have faced by embracing its bratty side.
Plan International turns a goat into an influencer
GG the Goatfluencer features in 350 pieces of content that show different donors the Gifts of Hope that appeal most to them.
Pathways to Education highlights a growing gap in the classroom
Barriers for students in low-income communities have always existed, but the non-profit’s new campaign shows how the pandemic has made them worse.
BGC employs NFTs to ‘modernize’ fundraising
Art created by kids is being auctioned off, a way to blend buzzy technology with the organization’s traditional methods.
SickKids offers a light of hope amid uncertainty
The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.
