Non-profit
Sinai Health shows all sides of care in its first campaign
Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.
Adapting Run for the Cure to the digital world
Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.
CAMH says its time to talk about suicide prevention
With a mix of hope and urgency, the hospital releases its first campaign focused on what has become a more timely subject.
Holland Bloorview offers a new POV on inclusion
The hospital continues its push by showing how much kids with disabilities appreciate seeing themselves in media.
A mechanic teaches you how to clean makeup brushes
The BC Used Oil Management Association spoofs YouTube lifehacks to get its recycling message out in a new way.
World Animal Protection gives love to the ugly animals
The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.
Inside one charity’s effort to save the sector
CanadaHelps’ model of creating funds for a pool of charities is a strategic way to get more donors comfortable giving their money away.
Juripop helps victims rise above shame and prejudice
The legal aid organization promotes its free services by denouncing phrases victims of sexual violence are all too used to hearing.
The ADCC will livestream an effort to save itself
The organization’s 24-hour fundraiser is being promoted with a campaign focused on what it has given creatives over the last 72 years.
Earth’s Own creates a grant to change how we eat
The plant-based beverage brand is giving funding and promotion to organizations that can help its own mission of saving the planet.
Why Wellness Together Canada is giving out custom shoes
The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.
YWCA drives donations to any organization fighting domestic violence
The non-profit is calling in extra support for women forced to quarantine with their abuser.
MS Society of Canada partners with Curiouscast
The non-profit is supporting the network’s new podcast “This is MS,” which educate people about the “invisible” disease.
Movember focuses on breaking down emotional isolation
The non-profit launches a campaign to help men support each other through mental health challenges they’re facing during the pandemic.
Cause Doctors: Strategies for Next Gen Men
Experts from Lg2 and Level5 Strategy offer creative ways to kick-start virtual fundraising for programs promoting healthy masculinity.
