Non-profit

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NS Health launches peer support with a simple message

The campaign relies on empathy to expand an initiative to the broader public.

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United Way Halifax looks at homelessness through a new lens

For nearly a year, the non-profit shot scenes with a doorbell camera to show a growing problem.

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SHNF boosts digital for second wave of ‘Love, Scarborough’

The organization, which includes hospitals Scarborough General, Birchmount and Centenary, has refreshed its campaign to keep up momentum.

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Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.

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White Ribbon challenges men to reflect on their past

To find a new way into the toxic masculinity discussion, the non-profit depicts a father reflecting on his own misdeeds while worrying about his daughter’s future.

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Raising the Roof creates streetwear to tackle youth homelessness

Though the topic is unpopular, a new campaign take cues from an industry that has sometimes exploited a growing issue in Canada.

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RVH Foundation embraces healthy living

The hospital avoids sickness tropes in a pitch to a growing population in the region it serves.

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CDSS creates a LinkedIn network to bridge the employment gap

The non-profit’s new campaign aims to connect employers with vacancies to the 50% of people with Down syndrome who struggle to find a job.

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BC Children’s Hospital Foundation hopes a small idea gets big

A new campaign builds on the insight that many little actions can combine into an outsized impact.

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Gilead sheds light on a lesser-known breast cancer

A campaign from the pharma brand focuses on a form of the disease that overwhelmingly impacts people of colour.

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HomeEquity and the Legion deliver remembrance again

The Foundation and financial institution are using the words of veterans to spread a powerful message.

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Right to Play finds inspiration in participation

The organization is reminding donors giving kids the chance to play can be life-changing.

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Sinai Health wants to convey the breadth of its services

The hospital’s foundation is using welcoming language to be more flexible in its storytelling.

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2022 Brand of the Year: A re-education courtesy of the Canadian Down Syndrome Society

Through its research and community the non-profit uncovers stereotypes and shuts them down.

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Montreal Heart Institute reframes disease perception

A campaign from the cardiology centre’s fundraising arm aims to educate Canadians about a staggering statistic.