Non-profit
SickKids shows the day-to-day resilience of moms
The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.
BGC Canada sheds genders in name of inclusivity
The former Boys and Girls Club rebranded to reflect its inclusive mission without losing 120 years of brand equity.
Ronald McDonald House links family support with healing
A campaign showing families’ roles in a child’s treatment is part of the organization’s effort to overcome a 2020 fundraising downturn.
Why CDSS’s new campaign is based on studying exercise
FCB’s latest effort to help people understand Down syndrome aims to recruit participants and disprove a myth.
Campaigns challenge misconceptions about human trafficking
CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.
Drug Free Kids Canada makes positivity its anti-drug
The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.
Childhood Cancer Canada adds a human touch to clinical trials
The non-profit loses the jargon around new treatments in favour of powerful stories.
Up to the Minute: Venture hires Ed Lee to lead strategy
Plus, SickKids adds to its marketing team and Public Label brings on a new exec to lead growth.
The Princess Margaret Cancer Foundation simplifies the donor journey
A new digital presence aims to make the path to contribution more straightforward.
SickKids reinvents canvassing to reach monthly donors
With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.
Strategy’s 2020 Nice List
Our team picks some campaigns and initiatives that are worthy of a little extra recognition.
Amnesty asks Quebec not to skip over the signs of systemic racism
The non-profit puts creative support behind a message it has been pushing since June.
Plan shows that any Gift of Hope has an impact
With some donors feeling economic pressure, the non-profit’s flagship campaign shows the tangible effect that even small gifts have.
How Movember is trying to drive year-round relevance
Getting Auston Matthews to shave his mo’ is one way the non-profit is keeping conversations going outside of November.
Renaissance refreshes to be less thrift, more modern retailer
The Quebec non-profit refreshes the look of the typical Goodwill store with a focus on sustainability and job-creation.
