Non-profit

Canadian-Centre-Child-Protection

Canadian Centre for Child Protection calls out big tech

A chilling spot highlights the long-term trauma victims endure when images of abuse continue to exist online.

Screen Shot 2022-01-13 at 11.10.32 AM

SHN is trying to close a massive gap in donations to Scarborough hospitals

A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.

WR_03_Scott

White Ribbon uses music to unlock men’s emotions

A composition scientifically crafted to evoke a strong response is meant to challenge societal beliefs about masculinity.

KHP

Kids Help Phone dials up its tough talk with a new AOR

In the first campaign from McCann Canada, the non-profit is showing how some young Canadians grapple with grown-up mental health issues.

image003

Egale dons its gay apparel for a holiday campaign

Christmas can be stressful and isolating for LGBTQ2S+ people, so the non-profit is getting people to donate outside of Pride.

FFmedpzX0AU_rhA

NABS expands its fundraising efforts with a bigger team

More than a dozen senior execs from across the industry will help the non-profit meet the high demand for its support services.

Screen Shot 2021-11-30 at 12.58.37 PM

SickKids creates a “Brave List” to support its gifting program

The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.

Canadian-womens-foundation

Canadian Women’s Foundation empowers bystanders to stand up to abuse

Having created a life-saving hand signal, the non-profit is now helping the many Canadians who don’t know how to respond to signs of domestic violence.

BCCF2021_Social_1080x1080_v2

BC Cancer gets personal for the holidays

Amid a wave of other ongoing health concerns, the non-profit is using intimate and empowering stories to break through.

Cause-marketing

How not-for-profits can boost engagement

A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.

Little Brats 3

2021 Brand of the Year: The MCHF’s rebel mindset

How the children’s hospital has overcome barriers charities have faced by embracing its bratty side.

Goat

Plan International turns a goat into an influencer

GG the Goatfluencer features in 350 pieces of content that show different donors the Gifts of Hope that appeal most to them.

Pathways

Pathways to Education highlights a growing gap in the classroom

Barriers for students in low-income communities have always existed, but the non-profit’s new campaign shows how the pandemic has made them worse.

Screen Shot 2021-10-22 at 12.20.11 PM

BGC employs NFTs to ‘modernize’ fundraising

Art created by kids is being auctioned off, a way to blend buzzy technology with the organization’s traditional methods.

SickKids

SickKids offers a light of hope amid uncertainty

The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.