Non-profit

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Drug Free Kids educates with prankish gummy bears

The non-profit is the latest to inform Canadians about the unpredictable nature of “cannabis 2.0″ products.

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Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

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Princess Margaret Cancer Foundation picks Rethink

The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”

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SickKids and Mount Sinai get together for Valentine’s Day

The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.

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How anti-black racism impacts mental health

The City of Toronto’s new campaign by Public promotes the declaration of the first Black Mental Health Day.

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Tech in Action: Procure sits down in the fight against prostate cancer

An NFC-enabled chair helped drive micro-transactions for the charity.

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Rethink Breast Cancer is game for the ‘Booby Bowl’

The breast cancer nonprofit turns to the world of video games to rally rapidly growing fanbases.

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ParticipAction shifts its approach to making life better

The nonprofit continues to take a holistic view of the benefits of physical fitness, but without the jokes.

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Non-profit shows consent should be standard, not celebrated

Fondation Jasmin Roy Sophie Desmaris aims to show youth that they shouldn’t need praise to do the right thing.

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Breast Cancer Society builds on its multicultural outreach

The non-profit looks to maintain its momentum with diverse communities ahead of its Mother’s Day Walk.

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What would the world look like without the YMCA?

A campaign from the organization’s Toronto chapter aims to show what it offers beyond fitness and community centres.

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Why the Lung Association, Heart & Stroke peddled nicotine ice cream

The health orgs collaborated to get parents thinking about the risks of vaping for youth.

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McGill has it “made” in new brand platform

The Montreal university celebrates 200 years with branding meant to appeal to both prospective students and alumni donors.

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McDonald’s delivers holiday traditions to RMHC

The QSR’s McDelivery service helped to reunite families whose children are undergoing treatment over the holidays.

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Amazon Rainforest Conservancy hopes to burn images into our memories

The non-profit recreates Yule log fireplace channel with real forest fire footage.