Non-profit

CAMH

CAMH shows how it is keeping its promise

In a follow-up to last year’s suicide prevention campaign, the foundation is highlighting the discoveries resulting from its work.

NeverStop

CIBC Run for the Cure steps up against pandemic fatigue

The campaign for this year’s virtual event asks participants to draw on the strength of those they are running to help.

Copied from Stimulant - SafeHaven

Safe Haven imagines unhoused youth as influencers

The Calgary foundation creates a spoof video to show the realities homeless girls and women in the city face.

Holland-Bloorview

Holland Bloorview puts ableism at the forefront

The kids rehabilitation hospital is trying to make a less-understood social inequity more concrete for Canadians.

DFK

Drug Free Kids shows when sharing isn’t caring

Through evocative imagery, the non-profit urges parents to talk to their kids about prescription drugs that aren’t meant for them.

SickKids

How SickKids changed its approach to promote a lottery

The non-profit brought the campaign more in line with its “VS.” platform and “gave people permission” to be excited for prizes.

trebek

The Trebek Initiative touts the importance of exploration

A documentary narrator stumbles through his efforts to educate, showing how important the grant is to understanding the natural world.

DealThemIn_HeroImage

Egale shuffles up gender norms with a new deck of cards

The non-profit’s latest shows how outdated binaries can fly under the radar.

Jay

NABS restructures due to pandemic hardships

To reduce costs, the non-profit has eliminated the executive director position, resulting in the departure of Jay Bertram.

Kids-help-phone

Kids Help Phone’s interactive report signals an organizational shift

Typically meant for donors, the organization is trying to get as many people to engage with its impact report as possible to show how it is evolving.

Zoo Zoom - Neelu

How sourcing an exhibit from kids fits into the ROM’s cultural strategy

The museum wants to be more central to cultural conversations, including a moment in history that is currently unfolding: the pandemic.

terryfox

In Brief: Terry Fox Foundation names new marketing leader

Plus, Rock-It adds three AOR wins and Manitoba’s largest agencies are merging.

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Canadian Cancer Society names new lead marketer

The non-profit has hired Roy Levine to help transform in response to the pandemic’s impact on donor revenue.

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A new agency helps Canadian Women’s Foundation get past the niceties of Mother’s Day

The Hard Work Club’s first project addresses the disproportionate impact the pandemic has had on moms.

speak-up-blue

MedicAlert simplifies a message of confidence

The non-profit turns a complex proposition into a campaign that speaks to the emotional and practical mindsets of caregivers.