Research
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Interest in causes and discounts have spiked, but only if they’re relevant
October 1, 2020 -
Do disabled consumers get worse customer service?
September 30, 2020 -
Price claims still generate the most consumer complaints
September 28, 2020 -
Immunity boosting is driving health trends
September 23, 2020 -
Retail sales on the upswing of a V-shaped recovery
September 22, 2020 -
Local shopping habits will be a major post-pandemic force
September 16, 2020 -
Trust in CEOs of large corporations falls, again
September 15, 2020 -
Canadian CEOs more confident in company growth than global execs
September 8, 2020 -
Getting a pulse on cereal and milk buyers
September 4, 2020 -
What consumer segments will emerge after the pandemic?
September 2, 2020 -
Could Canadian retail sales be on the rebound?
September 2, 2020 -
Brands struggling to stand out should focus on emotion
August 28, 2020 -
It could be a scary Halloween for confectioners
August 26, 2020 -
Where pandemic challenges have hit the workforce
August 25, 2020 -
Back-to-school spend expected to drop 21%
August 25, 2020 -
Black talent feel ‘cultural fit’ would shut them out of advertising
August 24, 2020 -
Intent to purchase in-store again is growing
August 21, 2020 -
Where should beauty brands be pivoting?
August 20, 2020 -
Online grocery jumps in B.C., sags in Manitoba
August 19, 2020 -
How cannabis consumers handled pandemic buying
August 18, 2020 -
What do consumers miss (or not miss) about shopping?
August 14, 2020 -
Who’s buying a car during the pandemic?
August 12, 2020 -
Personalization offers bigger returns on loyalty programs
August 6, 2020 -
Navigating privacy in the age of facial recognition
August 4, 2020 -
Brand switching may be a threat to certain categories
July 30, 2020 -
Are brands being scrutinized more now than ever before?
July 28, 2020 -
Moms more concerned about prices than safety in back-to-school shopping
July 28, 2020 -
Canadian retail sales remain in free fall
July 24, 2020 -
How to weather the next storm? Build a resilient brand
July 21, 2020 -
Cultural trends marketers can tap into
July 20, 2020 -
When can employees expect to return to the office?
July 14, 2020 -
Intent to purchase at retail finally growing
July 14, 2020 -
Canadians’ aversion to bars will outlast the pandemic
July 10, 2020 -
COVID-19 is accelerating digital and self-care trends
July 9, 2020 -
Weed brands still struggle to connect with consumers
July 8, 2020 -
Leaders overestimate how welcoming their firms are to LGBTQ+ employees
July 7, 2020
