Research
-
Weed brands still struggle to connect with consumers
July 8, 2020 -
Leaders overestimate how welcoming their firms are to LGBTQ+ employees
July 7, 2020 -
Multicultural consumers key to post-pandemic recovery
July 2, 2020 -
Shoppers unsure if retailers are putting their best effort into safety
June 29, 2020 -
What makes a purposeful brand?
June 23, 2020 -
Canada’s most-trusted brands, pre- and post-COVID-19
June 16, 2020 -
Consumers more concerned about inequality than health
June 15, 2020 -
Which brands are leading Ontario’s cannabis market?
June 11, 2020 -
Which retailers have kept their experience engaging?
June 8, 2020 -
How the ‘new normal’ will impact different markets
June 5, 2020 -
How have 2020’s food trends changed?
June 4, 2020 -
Canadians worry about the pandemic impacting others
June 3, 2020 -
Marketers’ remits expected to grow even more complex
June 2, 2020 -
Which shopping habits are here to stay?
June 1, 2020 -
Which categories were hit hardest at the start of the pandemic?
May 28, 2020 -
What are the new consumer segments?
May 27, 2020 -
Canadians are grappling with more mental health struggles
May 27, 2020 -
Young people more cautious about economy reopening
May 25, 2020 -
Who is the post-pandemic consumer?
May 25, 2020 -
What will make customers feel safe in your store?
May 21, 2020 -
Loyalty programs struggling to stay relevant
May 15, 2020 -
Proof launches consultancy to help businesses build trust
May 13, 2020 -
Is wellness marketing making people more anxious?
May 12, 2020 -
Telco and CPG sectors have gotten big boosts in consumer trust
May 12, 2020 -
Economic crunch could lead to depression-like drop in spending
May 7, 2020 -
What are people actually spending money on?
May 5, 2020 -
One-third of Canadians have experienced meat shortages
May 4, 2020 -
Canada to have a rough road to economic recovery
May 1, 2020 -
Euromonitor’s global trends report, revisited
April 28, 2020 -
Two-thirds of Canadians are weary of COVID-19 info
April 27, 2020 -
The places consumers will go post-lockdown
April 24, 2020 -
Lysol gains big in trust department
April 22, 2020 -
Big ticket items could take a big hit due to COVID-19
April 17, 2020 -
How consumers might snack differently in a pandemic
April 15, 2020 -
Beer sales continued to slip in 2019
April 15, 2020 -
How Gen Z is shopping online while staying home
April 14, 2020
