Social media

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YouTube champions the impact of Canadian creators

The platform’s nationwide campaign spotlights YouTubers that have taught and inspired communities across the country.

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Shift Disturbers: Mitch White uses stories to build bridges

Creative Fire’s communications lead develops a company’s capacity to work with Indigenous communities in the long-term.

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A retailer promoted a store opening on a budget by hijacking Cameo

Toronto gardening store Chive used the paid video site to reject celebrities and turn pandemic restrictions into an exclusive selling point.

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Up to the Minute: Doug & Partners names new managing director

Plus, Le Chateau is up for sale and Weber fires up the grill with a new AOR.

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TikTok shows the creativity it fostered in a tumultuous year

The video platform is launching its first North American campaign to showcase its breadth of content and creators.

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Which ads did Canadians seek out on YouTube in 2020?

Kia’s cinematic ad with Billie Eilish takes the top spot, but the list is dominated by videos spotlighting Canadian culture.

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Later helps entrepreneurs live in the moment

The social management platform moves into brand-building mode to reach small businesses that are realizing the necessity of social media.

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Nextdoor says hello to new brand identity

Ahead of its one year Canadian anniversary, the neighbourhood-focused social network uses a “wave” to exemplify its mission.

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Kimberly-Clark, Jagermeister explore mobile surveys

The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).

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Influencers find a place in a socially distanced world

As events and product launches move online, brands are looking to social personalities to provide the audience.

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Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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Creative Report Card 2020: Blurring the boundaries of advertising and PR

This year’s top copywriter and art director on finding ideas that spark a fire.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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SkipTheDishes sets out to be more than ‘ordinary’

Jon Hamm returns as a wannabe Canadian in the brand’s campaign to build credibility in the crowded meal delivery space.

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Toronto Zoo gets ‘cheeky’ in the name of education

A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.