Social media
Influencers find a place in a socially distanced world
As events and product launches move online, brands are looking to social personalities to provide the audience.
Inside the Competition Bureau’s focus on digital ads
Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.
Creative Report Card 2020: Blurring the boundaries of advertising and PR
This year’s top copywriter and art director on finding ideas that spark a fire.
Bell Let’s Talk shifts the focus to mental health non-profits
This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.
SkipTheDishes sets out to be more than ‘ordinary’
Jon Hamm returns as a wannabe Canadian in the brand’s campaign to build credibility in the crowded meal delivery space.
Toronto Zoo gets ‘cheeky’ in the name of education
A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.
Snap goes up-market for its latest Spectacles
The third generation of the social media company’s wearable adds 3D and AR features in addition to being more fashion-forward.
Tech in Action: Infiniti sparks fast reaction on Instagram
The luxury brand creates a “choose your own adventure”-style experience that simulates taking a Q60 out on a test track.
The scoop on Baskin-Robbins’ deal with Netflix
The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.
Weed Wars: Cannabis brands get creative
Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.
Yorkdale dreams up Insta-worthy spaces
The Toronto mall is the latest to drive foot traffic by capitalizing on younger shoppers’ desire to participate in a visual social culture.
Air Miles gets close with Tessa Virtue
The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.
Conagra launches online recipe hub
The CPG company is answering consumer demand for meal inspiration with recipes utilizing all of its food brands.
Social Engagements: Making Insta-worthy creative
The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.
Social Engagements: Not all Twitter ads are created equal
The platform’s head of business marketing on what kind of content best engages its users.
