Social media
YouTube champions the impact of Canadian creators
The platform’s nationwide campaign spotlights YouTubers that have taught and inspired communities across the country.
Shift Disturbers: Mitch White uses stories to build bridges
Creative Fire’s communications lead develops a company’s capacity to work with Indigenous communities in the long-term.
A retailer promoted a store opening on a budget by hijacking Cameo
Toronto gardening store Chive used the paid video site to reject celebrities and turn pandemic restrictions into an exclusive selling point.
Up to the Minute: Doug & Partners names new managing director
Plus, Le Chateau is up for sale and Weber fires up the grill with a new AOR.
TikTok shows the creativity it fostered in a tumultuous year
The video platform is launching its first North American campaign to showcase its breadth of content and creators.
Which ads did Canadians seek out on YouTube in 2020?
Kia’s cinematic ad with Billie Eilish takes the top spot, but the list is dominated by videos spotlighting Canadian culture.
Later helps entrepreneurs live in the moment
The social management platform moves into brand-building mode to reach small businesses that are realizing the necessity of social media.
Nextdoor says hello to new brand identity
Ahead of its one year Canadian anniversary, the neighbourhood-focused social network uses a “wave” to exemplify its mission.
Kimberly-Clark, Jagermeister explore mobile surveys
The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).
Influencers find a place in a socially distanced world
As events and product launches move online, brands are looking to social personalities to provide the audience.
Inside the Competition Bureau’s focus on digital ads
Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.
Creative Report Card 2020: Blurring the boundaries of advertising and PR
This year’s top copywriter and art director on finding ideas that spark a fire.
Bell Let’s Talk shifts the focus to mental health non-profits
This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.
SkipTheDishes sets out to be more than ‘ordinary’
Jon Hamm returns as a wannabe Canadian in the brand’s campaign to build credibility in the crowded meal delivery space.
Toronto Zoo gets ‘cheeky’ in the name of education
A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.
