Social media

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TikTok champions creators of uplifting content

The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.

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How Filteroff dumped traditional online dating

The video speed-dating app values personal connection over endless swiping.

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Bumble is playing up IRL relationship success stories

A new campaign puts the focus on the real-life, long-term connections people have found through the dating app.

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Voila brings TikTok trends to your table

The grocery delivery service is capitalizing on the scarcity caused when recipes and food trends go viral on the platform.

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A reality check on the metaverse

Are we on the brink of a social media-level paradigm shift, or do expectations need to be brought back into the real world?

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Do most brands sound the same on Twitter?

A majority of users believe companies are over-reliant on trying to be funny, and it could end up hurting their brands.

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Twitter manifests big dreams to draw in new users

The social platform’s campaign shows how both celebs and everyday people tweeted about goals that eventually came true.

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YouTube champions the impact of Canadian creators

The platform’s nationwide campaign spotlights YouTubers that have taught and inspired communities across the country.

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Shift Disturbers: Mitch White uses stories to build bridges

Creative Fire’s communications lead develops a company’s capacity to work with Indigenous communities in the long-term.

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A retailer promoted a store opening on a budget by hijacking Cameo

Toronto gardening store Chive used the paid video site to reject celebrities and turn pandemic restrictions into an exclusive selling point.

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Up to the Minute: Doug & Partners names new managing director

Plus, Le Chateau is up for sale and Weber fires up the grill with a new AOR.

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TikTok shows the creativity it fostered in a tumultuous year

The video platform is launching its first North American campaign to showcase its breadth of content and creators.

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Which ads did Canadians seek out on YouTube in 2020?

Kia’s cinematic ad with Billie Eilish takes the top spot, but the list is dominated by videos spotlighting Canadian culture.

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Later helps entrepreneurs live in the moment

The social management platform moves into brand-building mode to reach small businesses that are realizing the necessity of social media.

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Nextdoor says hello to new brand identity

Ahead of its one year Canadian anniversary, the neighbourhood-focused social network uses a “wave” to exemplify its mission.