Social media
TikTok champions creators of uplifting content
The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.
How Filteroff dumped traditional online dating
The video speed-dating app values personal connection over endless swiping.
Bumble is playing up IRL relationship success stories
A new campaign puts the focus on the real-life, long-term connections people have found through the dating app.
Voila brings TikTok trends to your table
The grocery delivery service is capitalizing on the scarcity caused when recipes and food trends go viral on the platform.
A reality check on the metaverse
Are we on the brink of a social media-level paradigm shift, or do expectations need to be brought back into the real world?
Do most brands sound the same on Twitter?
A majority of users believe companies are over-reliant on trying to be funny, and it could end up hurting their brands.
Twitter manifests big dreams to draw in new users
The social platform’s campaign shows how both celebs and everyday people tweeted about goals that eventually came true.
YouTube champions the impact of Canadian creators
The platform’s nationwide campaign spotlights YouTubers that have taught and inspired communities across the country.
Shift Disturbers: Mitch White uses stories to build bridges
Creative Fire’s communications lead develops a company’s capacity to work with Indigenous communities in the long-term.
A retailer promoted a store opening on a budget by hijacking Cameo
Toronto gardening store Chive used the paid video site to reject celebrities and turn pandemic restrictions into an exclusive selling point.
Up to the Minute: Doug & Partners names new managing director
Plus, Le Chateau is up for sale and Weber fires up the grill with a new AOR.
TikTok shows the creativity it fostered in a tumultuous year
The video platform is launching its first North American campaign to showcase its breadth of content and creators.
Which ads did Canadians seek out on YouTube in 2020?
Kia’s cinematic ad with Billie Eilish takes the top spot, but the list is dominated by videos spotlighting Canadian culture.
Later helps entrepreneurs live in the moment
The social management platform moves into brand-building mode to reach small businesses that are realizing the necessity of social media.
Nextdoor says hello to new brand identity
Ahead of its one year Canadian anniversary, the neighbourhood-focused social network uses a “wave” to exemplify its mission.
