Sports & Entertainment
OLG immortalizes an all-Black 1930s baseball team
By bringing the Chatham Coloured All-Stars into a video game, the crown corp aims to further enrich Ontario and tell stories from its communities.
Telefilm captures the feel of the theatre experience
A spot by Director X kicks off a campaign to help the Canadian film industry’s recovery efforts.
NFL Canada touches down with a pop-up sports bar
“The Huddle” is the league’s latest effort to attract younger Canadians to the game by immersing them in its fandom.
Spotify gets personal to draw in advertisers
The platform’s B2B campaign hopes to attract brands looking for captive audiences and one-to-one connections.
PlayNow.com shows people what they play for
B.C. Lottery Corporation takes a cue from other gaming marketing to forge a deeper connection with the province’s only legal gambling site.
TheScore gets back into ‘Bet Mode’
The sportsbook follows up its launch campaign by highlighting further features like its casino offering and media integration.
How Hasbro reimagined two iconic board game logos
Risk and its publisher Avalon Hill have new iconography designed to evolve with them (and the growth of board gaming).
FanDuel on track to make betting more female friendly
From the C-Suite newsletter: The sportsbook is leaning on education and representation to bolster inclusivity.
Loto-Quebec stages a casino spectacle
With “We’re All Play,” the crown corporation is looking to welcome people in person with larger-than-life experiences.
Banfield and Ethnicity Matters named AORs for National Arts Centre
The agencies will team up on efforts to drive diversity in the gallery’s spaces.
Trinh Tham joins Universal Music Canada to lead digital
The former Harry Rosen CMO will oversee teams working on digital marketing, data analytics and streaming music.
In Brief: Loblaw scrapping single-use plastic bags
Plus: Scotiabank freezes its Hockey Canada sponsorship and the Rogers-Shaw merger hits another bump.
The ROM’s new brand platform aims to modernize the museum
Setting the path for a post-pandemic recovery, an epic short film connects the good and bad parts of history to topical issues younger audiences are interested in.
Foothills Creamery brings an arena treat to Calgarians
Red Cinnamalt Swirl is inspired by the Flames’ colours and a staple of its Saddledome arena concessions.
Why BMO is launching a Twitch channel
BMO NXT LVL is a long-term commitment to bring fun financial advice to the growing platform.
