Sports+Ent
CCM goes ‘all out’ for new global brand platform
The hockey brand aims to drive differentiation and find the emotional relevance of making high performance gear.
Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
Rethink Breast Cancer is game for the ‘Booby Bowl’
The breast cancer nonprofit turns to the world of video games to rally rapidly growing fanbases.
ParticipAction shifts its approach to making life better
The nonprofit continues to take a holistic view of the benefits of physical fitness, but without the jokes.
Cineplex to be acquired by Cineworld Group
The $2.8-billion deal is expected to close in the first half of 2020, giving the company access to “global opportunities.”
Vancouver Aquarium shows itself as a holiday destination
The aquarium takes a new approach to attracting families during what might otherwise be considered the off-season.
Babcock may be gone, but his socks live on with a different name
The brand now known as Major League Socks launches a social campaign to extend its reach beyond Leafs fans.
Frank’s RedHot suits up with the NFL for “homegating”
From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.
Iron Vegan looks to pump up the plant-based category
How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.
NFL Canada picks Publicis
The agency will lead digital and experiential campaigns to celebrate the league’s 100th season with Canadian fans.
Ubisoft pushes gamers to their ‘breakpoint’
To help a Ghost Recon game stand out from its own titles and the competition, the developer shows how far fans will go for early access.
MLSE invests in tech via Ricoh partnership
The owner of the Leafs and Raptors is staying current to facilitate collaboration and attract talent in a competitive market.
How New Balance became king of the rebrand
The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.
Source For Sports names new CMO
Donna Finelli will lead an overhaul of the sports retailer’s brand as it prepares for a push into the U.S.
Tech in Action: An ARG for the modern era
A campaign takes an old-school internet promo tactic to engage new and existing fans with an apocalyptic book series.
