MOY 2019: Jill Schoolenberg’s slam dunk
The GoDaddy VP transforms sports figurines and cozy pajamas into a long-term strategy for the Canadian market.
MOY 2019: Anne-Marie LaBerge takes BRP on a ride
The marketer is transforming the recreational vehicle company from product-driven to experience-led.
MOY 2019: Antoinette Benoit’s golden strategy
The McDonald’s CMO has Canadians, from kids to grandpas, lovin’ the Golden Arches.
MOY 2019: David Bigioni begins on a high note
How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.
MOY 2019: Sharon MacLeod builds bridges to the next generation of men
How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.
