Tribute
Nestle looks outside the nest
The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.
Upfront
Easy rider
Harley-Davidson hearkens back to the ’60s-era “cafe-racing” with the launch of a downtown Toronto coffee shop.
Mill Street takes on beer tropes
The brand’s summer campaign aims to show consumers it’s thinking about beer more than ads.
When did sleep become sexy?
Getting a proper night’s rest has become the cause du jour for mattress brands, wearables and dairy farmers.
Creative
Have we reached peak ‘authenticity’?
Some brands tackle pretentiousness with a different vision of everyone’s favourite buzzword.
Forum
The battle for cross-platform data
Addressability places the internet in conflict with all legacy media, and so far it’s winning.
Back Page
Data gets up close and personal
Innocean’s Scott Suthren imagines what might become a typical interaction with a company just four years from now.
Features
Enter the branded podcast
Millennials are hooked on the digital version of old-timey radio serials. Here’s how brands are playing along.
The ride of a lifetime
As luxury auto brands offer more affordable vehicles and creative for a wider audience, they’re maintaining premium status through tech and heritage.
Fall TV
Primetime’s time warp
Remakes, time travel and familiar faces dot the fall TV landscape. Here’s our full analysis.
The silver screen goes small
Lethal Weapon and The Exorcist move to the tube.
A brief history of time travel
MacGyver’s back, and so is the past in Timeless.
All in the family comedy
Kevin James, Matt LeBlanc and Kay Mixon head up households in new series.
Stirring up sentiment
CTV skews female with This Is Us.
Millennial wise guys and gals
Global uses comedy to target a younger crowd.
Drawing some laughter
Live action meets animation in Son of Zorn on City.
Keeping it professional
Global comes out swinging with Pitch, as well as medical and courtroom dramas.
Kiefer’s political survival
In a highly political fall, CTV ups the drama with Designated Survivor and Conviction.
Mid-season: time travel, spinoffs and sequels
Time travellers, this fall’s superheroes, feature in Making History and Time After Time.
Addressable TV, coming soon to Canada
When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.
Rewriting fall TV for your brand
Our (unserious) take on next season’s brand integrations.
Introducing the Canadian originals
While Canada’s upfronts often emphasize broadcasters’ U.S. acquisitions, their original series present unique opportunities.
Publisher's Note
I’m beginning to suspect everyone’s a bot
Publisher Mary Maddever on big data and the challenge of not creeping everyone out.
