Upfront
L’Oreal finds beauty in open innovation
The beauty giant partners with local ecomm startups to create an accelerated path to tapping emerging opportunities.
Cannabis goes classic
Some producers have been breaking convention to connect with “legacy” consumers. But others believe the best way to segment is not by experience with weed, but by product preference.
What can brands learn from fin-fluencers?
TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.
Forum
Do you see me now?
Culture Check’s Nathan Hall explains that DEI starts with recognizing the fundamental human need to be “seen.”
Trust the science
BEWorks experts argue that ‘de-biasing’ the hiring and promotion process is the single-most effective step businesses can take to start meeting their DEI ambitions.
Features
Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
Agencies work to create a legacy, not a moment
To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.
Cashing in on advancements in frictionless shopping
From Shopper Marketing Report: For retailers chasing convenience and speed, are contactless concepts the new Holy Grail?
Retail innovation in a year of digital pivots
By thinking outside (and inside) the box, brands like General Assembly and Duer emerged as pandemic success stories.
Editor's Note
Getting to the core of the DEI issue
Strategy editor Jennifer Horn asks if will we see the day genuine action precedes outward shows of support for a just world.
