Marketer of the Year

MajaNeable

Catherine Roche shows the good in BMO

The Marketer of the Year was one of the key architects behind a purpose platform that helped frame up everything the bank stands for.

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Eva Salem broadens Mark’s and Sport Chek’s horizons

The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.

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Andrea Hunt makes wine more approachable

How the Marketer of the Year is applying a consumer-centric lens to a category that has, for too long, been deemed intimidating.

Feature

Brothtails 2

Collabs and creative pairings open up new doors

Retail experts weigh in on how CPG brands are expanding consumption horizons by showing off the versatility of their products.

Marketer of the Year

Sandra

Sandra Sanderson flips the script at Sobeys

How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.

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SAAQ’s Patrice Letendre goes for cutting edge creativity

Playing the long game, the Marketer of the Year uses shock and humour to make Quebec roads safer.

Upfronts

C2A.Partake.familyshot

The NoLo (craft) beer wars heat up

Drinkers no longer have to sacrifice taste for health, with new no- or low-alcohol beverages that are actually palatable.

Tribute

Our Food Your Questions 2

55 years of McDonald’s Canada leading the way

The local arm of the global QSR became a top performer by addressing consumer tastes, prompting other markets to follow suit.

Feature

AC Rise Higher 4

Can optimism help airlines lure travellers back?

WestJet and Air Canada’s marketing strategies have steered clear of pandemic woes, instead creating a sense of confidence amid on-and-off-again restrictions.

Editor's Note

Jennifer Horn_headshot

Editor’s Note: The marketer of the future is already here

The “CMO 3.0″ is taking on more responsibilities as they lead transformational change for their brands.

Feature

Levi6

Marrying sales and sustainability

Several brands are showing that environmental goals and business growth doesn’t have to be a one-or-the-other choice.

Upfronts

3D hologram 18 yr bottle

Trend to watch: The rise (and return) of holograms

Digital boards sporting holographic images are making a comeback, but do they go beyond PR tools?

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