Articles Tagged ‘2021 Marketer of the Year’

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Editor’s Note: The marketer of the future is already here

The “CMO 3.0″ is taking on more responsibilities as they lead transformational change for their brands.

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SAAQ’s Patrice Letendre goes for cutting edge creativity

Playing the long game, the Marketer of the Year uses shock and humour to make Quebec roads safer.

Sandra

Sandra Sanderson flips the script at Sobeys

How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.

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Andrea Hunt makes wine more approachable

How the Marketer of the Year is applying a consumer-centric lens to a category that has, for too long, been deemed intimidating.

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Eva Salem broadens Mark’s and Sport Chek’s horizons

The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.

MajaNeable

Catherine Roche shows the good in BMO

The Marketer of the Year was one of the key architects behind a purpose platform that helped frame up everything the bank stands for.