Articles Tagged ‘Adam Paterson’

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Nissan opens a virtual showroom

So many eyeballs were lost to cancelled auto shows and closed dealerships. The digital hub is the brand’s way of taking back control.

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Why Nissan made ads for over 150 target audiences

The demographic for the still-growing SUV segment is now so big, the automaker needed to address a range of different needs.

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Nissan Canada rotates leadership positions

Steve Rhind will become managing director of Infiniti, while Adam Paterson will become director of marketing on the Nissan brand.

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Infiniti builds buzz with early adopters

The luxury auto brand is building interest in the QX50 SUV by tapping into consumers’ excitement for technology.