Articles Tagged ‘air canada’

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Can optimism help airlines lure travellers back?

WestJet and Air Canada’s marketing strategies have steered clear of pandemic woes, instead creating a sense of confidence amid on-and-off-again restrictions.

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Air Canada returns to storytelling to celebrate family reunions

The campaign tries to embody the excitement people have for being able to create holiday memories once again.

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LCBO signs on to Aeroplan

The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.

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Air Canada sets an enthusiastic post-pandemic tone

The airline is using the Olympics to launch an optimistic campaign all about moving forward and seizing the moment.

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How Air Canada changed course on its Fan Flights

The airline, looking to maintain its market presence, found travel-free surprises for its fan appreciation campaign.

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In Brief: Government takes equity stake in Air Canada

Plus, Camden adds a VP in Montreal and Open brings on a new creative team following client wins.

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In Brief: LG to exit smartphone market

Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.

Air Canada-Aeroplan announces first-of-its-kind partnership with

Aeroplan courts Starbucks Rewards customers

Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.

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Will that be cash, credit or pay later?

From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.

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IBM links up with Air Canada

Aeroplan becomes more intuitive and flexible in response to many being irked by user-unfriendly loyalty programs.

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Air Canada focuses on selflessness over being ‘home for the holidays’

On top of lifting morale for staff and community heroes, the airline’s holiday campaign looks to boost its fundraising efforts.

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Air Canada emphasizes the everyday value of the new Aeroplan

It has its eyes on future travel upticks, but the airline is also showing how the loyalty program fits with any purchases members are making.

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Corner Office Shifts: Airlines bid adieu to retiring chief execs

Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.

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Air Canada announces plans for the new Aeroplan

The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.

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Air Canada gets ready for takeoff

The airline “flies the flag” in a new spot, part of communications efforts focused on attracting customers wary of travel.