Articles Tagged ‘ALS Ice Bucket Challenge’

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Trends you might have missed

Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.

ALSIceBucketChallenge-Volvo

Brands grab hold of ice buckets

From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?