Articles Tagged ‘Anthony Volpini’

remax-main-image

Re/Max drafts unicorns to win over a younger demo

With its biggest brand spend ever, the brokerage gets surreal to show the “unfair advantage” it has in a hot housing market.

REMAX OOH 3

Re/Max promises its customers an ‘unfair advantage’

Straying from real estate’s more conventional messaging, the broker is adopting a challenger mentality to make its brand feel less ‘commoditized.’

remax

Re/Max makes its experience accessible

The real estate company focuses on how having done this “a million times before” can help increasingly stressed buyers.

Remax

Re/Max aims to alleviate the stress of real estate

The company’s Canadian marketing team worked with its U.S. counterparts to inject more fun into its latest campaign.