Articles Tagged ‘Azim Akhtar’

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Reese’s drives brand love without showing a single Peanut Butter Cup

The Hershey brand wants to stay at the forefront of category growth by focusing on the kind of shared experiences that drive affinity.

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Do not join Reese’s secret society

The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.

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Oh Henry wants you to ‘crack a wrapper’

Some creative packaging and a social push kicks off a summer of millennial outreach.