Articles Tagged ‘Cam Wykes’

Events in the metaverse work if there is a sense of authenticity and if they’re executed in a fantastical way, say experts; In true Nike and Gucci fashion, both brands dropped limited-edition goods.

The fundamentals of metaverse marketing

Whether you’re selling loot or opening digital bars, users still expect authenticity from their virtual worlds.

By Justin Crann
April 5, 2022
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Jacknife hires its first president

Cameron Wykes joins to help the design agency shift to a more holistic and strategic approach.

By Josh Kolm
July 11, 2017