Articles Tagged ‘Carl Goyette’


Guru sets its sights on going across Canada this summer

The energy drink is looking to better connect a national consumer base with its better-for-you positioning.

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Guru is looking to score with its organic push

The energy drink’s national campaign plays on its plant-based ingredients, a natural differentiator in the category.

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How Guru is continuing growth in convenience

The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.


How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.