Articles Tagged ‘Cat Wiles’

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The future of strategy is decentralized

Planners have a habit of not looking outside their bubble for insights. Cossette CSO Cat Wiles explains how new models can fix that.

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Cossette hires trio of senior staff to strategy team

A new head of strategy and a pair of directors will lead major accounts and free its CSO up for more future-focused work.

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Cossette names new chief strategy officer

Cat Wiles joins from VCCP London as former SVP of strategy Rosie Gentile moves into a new experience design role.