Articles Tagged ‘Chapters’

Retail, shopping, consumers

Brands struggling to stand out should focus on emotion

Forrester suggests a better understanding of how brands make customers feel could help stagnant experiences.

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Indigo makes a weekend out of it

The retailer aims to be a go-to weekend destination with a series of themed in-store events.

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Indigo’s personal picks

The retailer gets back to books with its new focus on in-store experts.