Articles Tagged ‘Ethnicity Matters’

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No Fixed Address, Ethnicity Matters formalize partnership

The move aligns the multicultural agency with the NFA network and opens the door for future collaborations.

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BC Dairy brings a new approach to the table

At-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign.

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Reitmans puts Canada’s diversity into the spotlight

The retailer brings a brand value that has informed much of its marketing to the forefront of its spring campaign, which includes a push into multicultural channels.

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New COO among Ethnicity Matters’ growing ranks

Mandates from GoDaddy, Danone and Rogers are driving expansion across departments at the multicultural agency.

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

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Kruger brings its messy, human message to its multicultural strategy

The CPG adapts “Unapologetically Human” into three languages with new edits and original music.

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Multicultural consumers key to post-pandemic recovery

A survey shows South Asian and Chinese communities are more likely to buy big-ticket items and respond to in-language media.

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Black & Abroad wins big in Multicultural

FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.

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We need a commitment against racism in Canada

Ethnicity Matters’ Howard Lichtman on the role multicultural marketing has in creating a more equitable industry here.

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FreshCo expands Chalo! grocer to B.C.

The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.

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Canada Dry boogies with Bollywood Picnic

The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.

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BC Dairy taps influencers for multicultural campaign

The organization’s first campaign for South Asian and Chinese communities enlists some familiar faces to deliver its “happy” message.

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Kruger’s multicultural focus

A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.