Articles Tagged ‘Ethnicity Matters’
FreshCo expands Chalo! grocer to B.C.
The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.
Canada Dry boogies with Bollywood Picnic
The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.
BC Dairy taps influencers for multicultural campaign
The organization’s first campaign for South Asian and Chinese communities enlists some familiar faces to deliver its “happy” message.
Kruger’s multicultural focus
A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.
