Articles Tagged ‘Ethnicity Matters’
2020 MOY: No mess too big for Susan Irving
To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.
Kruger brings its messy, human message to its multicultural strategy
The CPG adapts “Unapologetically Human” into three languages with new edits and original music.
Multicultural consumers key to post-pandemic recovery
A survey shows South Asian and Chinese communities are more likely to buy big-ticket items and respond to in-language media.
Black & Abroad wins big in Multicultural
FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.
We need a commitment against racism in Canada
Ethnicity Matters’ Howard Lichtman on the role multicultural marketing has in creating a more equitable industry here.
FreshCo expands Chalo! grocer to B.C.
The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.
Canada Dry boogies with Bollywood Picnic
The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.
BC Dairy taps influencers for multicultural campaign
The organization’s first campaign for South Asian and Chinese communities enlists some familiar faces to deliver its “happy” message.
Kruger’s multicultural focus
A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.
