Articles Tagged ‘Folgers’

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Smucker lowers marketing spend amid profit slump

Nevertheless, the CPG says its investment remains “solid” and that it intends for dollars to flow throughout the year.

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Folgers tries to clean up its ‘bad reputation’

The Smucker brand is “bringing some swagger to mainstream coffee” in a refresh meant to reinvigorate stale perceptions.

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Smucker says it’s getting bang for its marketing buck

Two-thirds of the company’s brands grew or maintained share in Q3 as pet and coffee sales continue to surge.

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Smucker ‘sticking to its guns’ on marketing spend

The company says it can increase its investment when it needs to, but its current approach is working for now.

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Smuckers breaks the news about 1850 premium coffee

A campaign for the challenger brand tries to stop audiences in their tracks just as much as a cup of its coffee would.