Articles Tagged ‘hard seltzer’

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Topo Chico leans into century-long brand equity

The Molson Coors/Coca-Cola hard seltzer is coming to Canada aimed at consumers weary of other offerings available.

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The lines between pop and booze blur

Coca Cola and PepsiCo are partnering with alcohol giants Molson and Boston Beer to create a sub-category of hard seltzers. But why?