Articles Tagged ‘Howard Lichtman’

Diwali

Ford goes all in on an ‘Escape’ for Diwali

With a bespoke spot, the automaker wants a multicultural message to go mainstream and stretch beyond yesterday’s holiday.

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Why ‘making the business case’ is vital to reaching Black consumers

Ethnicity’s Howard Lichtman explains how brands under-valuing an entire community has led to a massive knowledge gap.

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Multicultural consumers key to post-pandemic recovery

A survey shows South Asian and Chinese communities are more likely to buy big-ticket items and respond to in-language media.

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We need a commitment against racism in Canada

Ethnicity Matters’ Howard Lichtman on the role multicultural marketing has in creating a more equitable industry here.

P&G

P&G’s Marc Pritchard sees a $1 billion growth opportunity

There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.