Articles Tagged ‘Jessica Vieira-Teixeira’

Coors Organic - Beer Picking - Lifestyle2 (1)

Coors opens an orchard for ‘beer-picking’

To promote its young Organic line, Molson Coors took inspiration from fall activities to create its own sampling event.

AriZona Hard Bike Key Visual

Molson Coors puts rubber to the road with Arizona Hard promotion

The brewer is taking some valuable lessons on strategy from the success of a promotional bike sale for its Arizona Hard brand.

Coors Seltzer Earth Day Visual

Coors asks Canadians to keep their camera off to save fresh water

As a point of differentiation in a crowded category, the brewer has made conservation a priority for its new seltzer brand, giving consumers a way to volunteer from home.