Articles Tagged ‘Jodi Brown’

Copied from Media in Canada - shutterstock_142341490

Canadian campaigns missing the mark online

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.

Copied from StreamDaily - influicity_ubk_1

Is YouTube really a ‘huge missed opportunity’ for beauty brands?

A media buyer and a marketing exec weigh in on a recent study that suggests influential vloggers are being overlooked.