Articles Tagged ‘Lightlife’
Maple Leaf is scaling back its plant-based investment
With the portfolio heading in the opposite direction of its meat products, the company is cutting spending to right-size the business.
How 7-Eleven is supporting Lightlife Chick’n Tenders
Convenience channels are evolving and upgrading food offerings to match the continued increase in grab-and-go needs.
Q2 numbers reveal Maple Leaf is strong in meat, weak in plant
The food company sees profits slide, despite revenue growth, as it completes renovation work on its two key plant-based brands.
Harvey’s adds a RV to its XM
Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.
Maple Leaf helps families make the jump to plant-based
A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.
KFC is testing plant-based chicken in Canada
A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.
Harvey’s adds plant-based Lightlife burger to the menu
The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.
Lightlife launches a new plant-based burger
The Maple Leaf-owned brand is looking to serve existing demand and bring meat alternatives to a wider audience.
