Articles Tagged ‘Mary Ann Mckenzie’

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Best Buy shifts focus from expertise to assortment

The retailer broadens its back-to-school strategy beyond “blue shirt” staff and class-ready tech to reach a bigger target.

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Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

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Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.