Articles Tagged ‘Metaverse’

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HomeEquity Bank supports vets in the metaverse

The finance brand is creating virtual homes in Decentraland to raise awareness about projects that help homeless veterans.

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What Gen Z really thinks of advertisers in the metaverse

One respondent in a new Vice/Razorfish study admitted that “when you see brands in a game, you want to indulge in them.”

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Fools rush in, where many fear to tread

Strategy content director and editor Jen Horn on why a brave (but measured) approach is best amid the hype of Web3.

Events in the metaverse work if there is a sense of
authenticity and if they’re executed in a fantastical way, say experts; In true Nike and Gucci fashion, both brands dropped limited-edition goods.

The fundamentals of metaverse marketing

Whether you’re selling loot or opening digital bars, users still expect authenticity from their virtual worlds.

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A reality check on the metaverse

Are we on the brink of a social media-level paradigm shift, or do expectations need to be brought back into the real world?

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What is the metaverse, and what does it mean for brands?

The digital revolution is merging physical and virtual realms. Wunderman Thompson Intelligence investigates how it will impact marketers.