Articles Tagged ‘Michael McCain’

Lightlife Foods Prepared Burger

2020 Brand of the Year: The making of Maple Leaf 2.0

How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.

By Jennifer Horn
November 18, 2020
Maple-Leaf-Foods-Headquarters

Maple Leaf Foods CEO ‘livid’ after Iran plane crash

Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.

By Josh Kolm
January 13, 2020