Articles Tagged ‘MiQ’

COVID-SHOPPER

Why minimalists are maximally important

MiQ research reveals what makes a consumer segment that has boomed since the start of the pandemic tick.

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Which categories have had the biggest ecomm boost?

MiQ captures data from ecomm, coupon and discounting platforms to see if increased online interest makes up for dips in-store.

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How cannabis consumers handled pandemic buying

Increasingly looking to lift their mood and relax, their interest in online browsing has not slowed since stores reopened.

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How Canadians are researching (and buying) cannabis products

Research from MiQ finds one in four visitors to a cannabis store have researched it first, and most stick to one store for purchases.

Holiday Shopping

Most Canadians expect to keep holiday spending steady

A report also finds that nearly every consumer will use a mobile device at some point in their journey.

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Back-to-school spending to continue growing

In addition to increased online shopping, a study also suggests parents are making multiple in-person trips to find the best deals.