Articles Tagged ‘Nespresso Canada’

NES-Summer-Launch_Iced Coffee

Nespresso uses a premium positioning to connect with two different targets

The brand is showing the quality of iced coffee to tap into summer demand, while also driving awareness for its little-known B2B division.

Corner Office, Boardroom, Drew Beamer, Unsplash

Corner Office Shifts: Shopify scoops up Adidas’ Yeezy GM

Plus, Nespresso welcomes new president amid sustainability push, and Giant Tiger’s founder and CEO retires.