Articles Tagged ‘OMD’

Screen Shot 2020-09-01 at 10.58.10 AM

BC Dairy helps itself by helping food service

The industry association shows new pairings and occasions to reinvigorate an important line of business.

Screen Shot 2020-08-18 at 5.01.40 PM

McDonald’s adds a side of fries to rewards program

The QSR brought back its “debating duo” to help convince people to skip collecting stickers.

Screen Shot 2020-08-04 at 10.26.25 AM

Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery

The Tokyo games may be postponed, but the organization still released a campaign to learn how to create more active Team Canada fans.

doritos-3

Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

Screen Shot 2020-04-28 at 11.06.23 AM

The Frontline Fund asks donors to give workers some back up

The campaign drives to a central donation point for Canadians and companies to “cover” the needs of staff at over 100 hospitals.

Oetker

Dr. Oetker sings for its supper

The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.

Merc edez

Mercedes-Benz brings shareability to its frozen racetrack

Gimli, Manitoba served as the backdrop for an event that looked to content creators to build buzz for the brand.

subaru2

Subaru shows the Impreza as a cure for boredom

The automaker takes a cue from pharma ads as it looks to boost the compact car’s awareness.

BrevantEast_Brand_320x480_Static_2x_retina

Corteva uses three words to promote its seeds

The agri-brand is eschewing “perfect backdrops” of fields in favour of a seed and a simple message.

Memorial

Royal Canadian Legion brings Remembrance Day message to gamers

The veterans organization launched a pair of campaigns to reach younger Canadians.

McDonal'ds & Nick Nurse

McDonald’s draws up a play for the Big Mac

The QSR puts Raptors coach Nick Nurse in the kitchen to deepen its partnership with the team and promote its most iconic burger.

subarugoat

Subaru pits the Outback against a goat

The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.

_DSC3252

Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

RMCH

Ronald McDonald House brings back its appreciation campaign

The McDonald’s-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.

Rev_McDeliverySlate (1)

McDonald’s uses Snapchat to promote McDelivery

The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.