Articles Tagged ‘OMD’

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Lay’s hopes its new look pops on shelf

PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.

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Subaru shows the upside of being big

The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.

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McDonald’s goes back to the farm

The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.

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Snoop Dogg and a sea turtle help SodaStream save the planet

The brand takes a humourous approach to “the little things” to make its environmental message more accessible.

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Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.

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SickKids builds a monument to its patients’ bravery

The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.

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Subaru proves its reliability with experts and emotion

The automaker breaks from its quirky norm, taking a sentimental approach to talking about its longevity and safety.

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BC Dairy helps itself by helping food service

The industry association shows new pairings and occasions to reinvigorate an important line of business.

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McDonald’s adds a side of fries to rewards program

The QSR brought back its “debating duo” to help convince people to skip collecting stickers.

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Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery

The Tokyo games may be postponed, but the organization still released a campaign to learn how to create more active Team Canada fans.

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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The Frontline Fund asks donors to give workers some back up

The campaign drives to a central donation point for Canadians and companies to “cover” the needs of staff at over 100 hospitals.

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Dr. Oetker sings for its supper

The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.

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Mercedes-Benz brings shareability to its frozen racetrack

Gimli, Manitoba served as the backdrop for an event that looked to content creators to build buzz for the brand.

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Subaru shows the Impreza as a cure for boredom

The automaker takes a cue from pharma ads as it looks to boost the compact car’s awareness.