Articles Tagged ‘OMD’

main-fueling-sport-image

More Rewards pledges more support for sports

Save-On-Foods’ loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.

Screen Shot 2021-04-16 at 11.15.14 AM

SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

Montellier Campaign2

How Montellier is trying to sparkle outside of Quebec

Breaking from an approach that focused on where it was sourced, the carbonated water brand is opting for a message about “balance” that ties it closer to consumer tastes.

Screen Shot 2021-04-06 at 10.42.39 AM

Ronald McDonald House links family support with healing

A campaign showing families’ roles in a child’s treatment is part of the organization’s effort to overcome a 2020 fundraising downturn.

Centaur-Momenti-Pizza

Momenti horses around to fight home cooking fatigue

The Dr. Oetker brand is bringing decadence and health together to reach young women and capitalize on more frozen food occasions.

2020 MOY Ted Lalka

2020 MOY: Ted Lalka sets the stage for Subaru

How the long-time marketer leaned on messages of safety and trust during a year of reckoning.

lays-new-look

Lay’s hopes its new look pops on shelf

PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.

Subaru-auto-ad

Subaru shows the upside of being big

The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.

Screen Shot 2020-12-03 at 10.46.32 AM

McDonald’s goes back to the farm

The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.

Snoop 2

Snoop Dogg and a sea turtle help SodaStream save the planet

The brand takes a humourous approach to “the little things” to make its environmental message more accessible.

Screen Shot 2020-10-05 at 10.27.42 AM

Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.

Screen Shot 2020-10-02 at 4.39.17 PM

SickKids builds a monument to its patients’ bravery

The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.

Screen Shot 2020-09-28 at 12.39.35 PM

Subaru proves its reliability with experts and emotion

The automaker breaks from its quirky norm, taking a sentimental approach to talking about its longevity and safety.

Screen Shot 2020-09-01 at 10.58.10 AM

BC Dairy helps itself by helping food service

The industry association shows new pairings and occasions to reinvigorate an important line of business.

Screen Shot 2020-08-18 at 5.01.40 PM

McDonald’s adds a side of fries to rewards program

The QSR brought back its “debating duo” to help convince people to skip collecting stickers.