Articles Tagged ‘OMD’

mercedes

Mercedes-Benz consolidates with Omnicom

The holding company plans to create a new team to begin work in 2022, moving creative away from Publicis Emil.

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BC Dairy goes bold to help people be proud about milk

An avant-garde creative approach aims to empower young people who are hesitant to publicly embrace the foods they love.

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The latest Subaru Outback gets returned to the wild

The automaker personifies its new model as a predator set free in its natural habitat to attract younger, outdoorsy drivers.

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ROM makes a splash with an AR activation

The museum is using Snapchat features to promote a new exhibit about whales and drive attendance as it reopens.

Courage is Beautiful

Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

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Doritos drops a new season of shows about Ketchup chips

PepsiCo refreshes the “Ketchup Plus” streaming platform with the bite-size, episodic content Gen Z audiences look for.

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BC Dairy brings a new approach to the table

At-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign.

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McDonald’s plays with the apocryphal history of poutine

The QSR traces the competing origin stories to tap into Quebec’s strong emotional connection to the dish.

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More Rewards pledges more support for sports

Save-On-Foods’ loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.

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SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

Montellier Campaign2

How Montellier is trying to sparkle outside of Quebec

Breaking from an approach that focused on where it was sourced, the carbonated water brand is opting for a message about “balance” that ties it closer to consumer tastes.

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Ronald McDonald House links family support with healing

A campaign showing families’ roles in a child’s treatment is part of the organization’s effort to overcome a 2020 fundraising downturn.

Centaur-Momenti-Pizza

Momenti horses around to fight home cooking fatigue

The Dr. Oetker brand is bringing decadence and health together to reach young women and capitalize on more frozen food occasions.

2020 MOY Ted Lalka

2020 MOY: Ted Lalka sets the stage for Subaru

How the long-time marketer leaned on messages of safety and trust during a year of reckoning.

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Lay’s hopes its new look pops on shelf

PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.