Articles Tagged ‘OMD’

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BC Children’s Hospital Foundation hopes a small idea gets big

A new campaign builds on the insight that many little actions can combine into an outsized impact.

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HomeEquity and the Legion deliver remembrance again

The Foundation and financial institution are using the words of veterans to spread a powerful message.

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McDonald’s is curating a pop-up to mark its contributions

The Gallery of Little Big Things in Toronto is the brainchild of the QSR’s Impact Team.

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Ruffles and KFC aim for hype with limited-time pairing

The two legacy brands are looking to surprise consumers with a snack team up.

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SickKids uses its past to prepare for the next “legendary stories”

The final fundraising push for a new hospital updates imagery from previous “VS.” campaigns to show why it needs a new facility.

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Nissan shows off design innovation in a space age lab

The automaker goes beyond the function of its tech advancements to show drivers why its worth getting excited about.

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Subaru takes a cue from the fitness world

A campaign takes the WRX sports car for a ride reminiscent of spin classes, continuing the automaker’s new marketing approach.

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McDonald’s looks to the past to show the impact it wants to have on the future

Instead of just being a trip down memory lane, the “Love What’s Next” platform reflects a shift towards being more actively purpose-led.

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The ROM’s new brand platform aims to modernize the museum

Setting the path for a post-pandemic recovery, an epic short film connects the good and bad parts of history to topical issues younger audiences are interested in.

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Miss Vickie’s shows how it can spice up a relationship

A campaign promoting a new flavour is marketing to couples who could use some of the chip’s signature love and care.

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McDonald’s turns its ‘last straws’ into works of art

The leftovers from phasing out single-use plastics are being used to help the QSR stand out from others talking about similar plans.

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McDonald’s and Raptors put their mascots head-to-head

The Raptor takes on Grimace in a friendly game to tap nostalgic sentiment and boost its app-linked rewards.

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The ROM’s new work is a stark departure from typical museum marketing

The institution’s campaign from BHLA positions itself around not only having all the answers.

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The COC shows anyone can embody Olympic values

A campaign ahead of the Beijing games highlights the sacrifices made by a diverse range of athletes during an exceptionally challenging time.

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SickKids creates a “Brave List” to support its gifting program

The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.