Articles Tagged ‘Sister Merci’
Cannabis marketing: It’s all about the gatekeeper
In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.
Aphria shifts its CSR platform to get people outside
The cannabis producer aims to help people access nature, which they’ve realized the importance of during the pandemic.
Cannabis industry copes with social distancing
There is demand for product, but marketing and retail in the category has been disrupted as much as any other.
Marketers look ahead to ‘legalization 2.0′
With new regulations on the horizon, how can brands win over millions of consumers who are thinking about entering the category?
Sister Merci aims to navigate cannabis regulations
Former Weber Shandwick and Cossette staff form a consultancy, using knowledge of marketing rules to find creative opportunities.
