Articles Tagged ‘snack’
Kettle samples top-selling SKUs at Trailhead Place
In a first-of-its-kind waterfront program, the Campbell brand joins the likes of Beyond Meat and Smirnoff, which are also activating on-site.
Why snacks need to manage the taste-nutrition conundrum
Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.
Snack bar hopes its launch in Canada will bear fruit
LA-based That’s It is coming to grocery and aims to differentiate by promoting products that are “free from the top 12 allergens.”
Impulse buys are still vital to the future of snacking
Euromonitor explores ways snack brands can continue to drive spontaneous purchases in an online world.
Crispers goes in-store to get noticed by snackers
Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.
How Good to Go reaches people who aren’t on the go
The keto-friendly snack looks to new flavours, a YMCA partnership and new in-store tactics to reach casual fitness enthusiasts.
Doritos launches a streamer for fans of Ketchup
PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.
CPG search tool SmartLabel expands into Canada
Label Insight’s technology looks to make it easier for brands and grocers to connect shoppers with increasingly specific needs.
McMillan launches studio for quick-turnaround projects
Named Snack, the service aims to meet clients’ needs for one-off projects across video, digital, design and events.
Clif throws hat into the ring with new smoothie bar
Organic food and drink maker unveils energy bar flavour at Toronto boxing event.
Frosted Flakes goes after the millennial man
A new all-digital campaign from the Kellogg brand goes after male sports fans.
