Articles Tagged ‘sobeys’


FreshCo helps keep Empire’s Q1 sales growing

The company also says its private labels are surging, while ad spend will be consistent with, or lower than, last year.

BioSteel Sports Nutrition Inc--BioSteel Celebrates Toronto Blue

BioSteel hopes its Blue Jays LTO is a hit

The sports drink leans into its latest high-profile sponsorship with another exclusive.


How Bro Dough’s fortunes are rising in grocery

From Shopper Marketing Report: The edible cookie dough has gained traction through its founder’s TikTok posts.


Voila brings TikTok trends to your table

The grocery delivery service is capitalizing on the scarcity caused when recipes and food trends go viral on the platform.

cymh image-sobeys

Sobeys sweats the small stuff in a campaign for mental health

The grocer’s annual fundraiser shows how even small mental health challenges can grow into a heavy burden for youth.


IGA builds a virtual world for its Tough Cookies

The latest fundraiser for the Fondation Charles-Bruneau includes a video game to bring kids’ ideas to life.


Empire becomes co-owner of Scene+

Sobeys’ parent company is transitioning from Air Miles as part of strategy to evolve its loyalty offering.

Empire Company Limited-Announcing Voil-- Canada-s best online gr

Empire boasts ‘highest earnings per share in memory’

Investments in Voila and private label are continuing to drive big growth for the parent company of Sobeys and IGA.

Screen Shot 2022-02-07 at 2.28.55 PM

ICYMI: Strategy Magazine’s Marketers of the Year

Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.


Sandra Sanderson flips the script at Sobeys

How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.


IGA gets animated (again) ahead of the Winter Games

The grocer’s previous holiday spot was just the start of a creative approach that links sports, family and camaraderie.


Sobeys aims to Feed the Dream again

The grocer launches a Winter iteration of its platform, celebrating the support systems that make Olympic ambitions come true.


Most-read of 2021: Shopper Marketing Report

From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.


IGA once again links camaraderie with giving

The grocer’s annual feel-good holiday spot focuses in on two demos impacted by the pandemic: youth and seniors.


How IGA’s home ec classes help serve a greater household need

The grocer is helping families manage money and time concerns that start in the kitchen.