Articles Tagged ‘sobeys’

Sobeys Capital Incorporated-Empire launches -Feed the Dream- mov

How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

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Sobeys grows excitement for produce with in-store farms

From Shopper Marketing Report: Having gardens in-store will cut the grocer’s carbon footprint and capitalize on home cooking.

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Why grocers and restaurants are teaming up on prepared meals

Retailers are bringing more culinary chops to stores to enhance their meal offerings.

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Empire grows its ecomm business with Longo’s purchase

The deal, structured so the Sobeys parent co will achieve sole ownership over time, includes developing Grocery Gateway independently of Voila.

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How Oliver & Bonacini helps Voila’s differentiation

Pre-cooked meals from the upscale caterer, prepared in Farm Boy kitchens, aim to show innovation in delivery isn’t just about fulfilment.

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Most-read of 2020: Magazine

The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.

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Sobeys turns the family spirit of the holidays into a reason to give back

With most Canadians unable to have the same gatherings this year, the grocer is encouraging them to extend their generosity to others.

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2020 Brand of the Year: Sobeys’ grocery delivery mic drop

This year the company showed up in the ecomm space, while spending big on marketing for its banners.

Empire Company Limited-Voil- by Sobeys launches in the GTA - The

Sobeys’ Michael Medline says it’s time to ‘innovate or die’

The CEO promised to more than double the number of products on Voila and expand the delivery service to Western Canada.

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Sobeys launches its largest-ever private label campaign for Compliments

The company is pulling out all the stops to support a key pillar of its new transformation plan.

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FCB Canada adds a new creative team

Mary MacLeod and Patrick Gravel join to support new assignments from Sobeys and McCain Foods.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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Sobeys gets an assist for its fresh message

The grocer brings food to isolated NHLers, following weeks of heavily promoting Voila as a worry-free delivery option.

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Righteous Gelato makes kombucha line for Sobeys

The exclusive deal builds the grocery banner’s frozen treat offerings with a health food-inspired lineup.

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A look at Empire’s plan to take on rivals

Sobeys’ parent co is behind on grocery delivery and analytics, but experts see potential in the grocer’s new three-year strategy.