Articles Tagged ‘The Hershey Company’
2019 MOY: Jackson Hitchon sweetens Hershey
The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.
Creative confectionary brands
Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.
The strategy behind Oh! Henry’s 4:25 bar
A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.
Reese Mix forces sports fans to save their snacks
A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.
