Articles Tagged ‘The Hershey Company’

Jackson Hitchon Strat Mag MOY

2019 MOY: Jackson Hitchon sweetens Hershey

The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.

OhHenry

Creative confectionary brands

Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.

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The strategy behind Oh! Henry’s 4:25 bar

A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.

reesemixbowl

Reese Mix forces sports fans to save their snacks

A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.