January/February 2020

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Tribute

2015-01-08 (9)

Tribute: How Bell just got better

The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.

Editorial

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It’s simple even though it’s not

Editor Jennifer Horn on why embracing a more nuanced understanding of gender is less complicated than it might seem.

Features

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

Upfronts

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Indigo gets Thoughtfull about new gifting brand

The retailer’s internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.

Milestones

Consumer insights via Slack

Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.

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